View from Seed
FEBRUARY 27, 2019
Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.
View from Seed
MARCH 24, 2021
In this comprehensive template and guide we break down each of the nine core sections in the deck: intro , team , what do you do , is it working , why does it matter (market) , can you be the best in the world (product, growth, financial metrics) , where are you going , what do you want (the ask) , and appendix. ” (Lee Hower).
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View from Seed
JULY 28, 2015
The narrative I often hear goes something like this: “Consumer companies are all about great marketing, and Boston doesn’t have enough great consumer marketers.”. I asked the former Director of Growth at LivingSocial — who also runs a large startup marketing meetup in New York — to recommend three rising stars in that city.
View from Seed
MARCH 11, 2020
Seed stage companies will mostly face questions around the team and market. Conversely the VC is able to benchmark the maturity of your data and analytics function against other similarly staged companies as well. This could look somewhat different depending on the maturity of the business.
View from Seed
APRIL 30, 2015
In many instances, you raise an institutional round to either fulfill a product strategy or go-to-market strategy or you’re increasing sales and marketing hires, so you have better visibility into what needs to happen in the next six, 12, 18 months. We also consider the market opportunity. Are they way ahead of the market?
View from Seed
JANUARY 6, 2021
In a similar way, my partner David was a tactical acquisition marketer prior to becoming an investor, and so he gets hyper focused on a company’s go-to-market. He tends to love founding team that have analytical, quantitative marketing DNA. The go-to-market approach and any unfair distribution advantages.
View from Seed
AUGUST 3, 2015
and building a company that’s capable of being truly analytical — not just driven by data, but obsessed with it. Marketing and user acquisition advice for those in hot, competitive markets. The surprising companies that breed highly analytical minds and user acquisition geniuses.
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