Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 7: Redirects, be aware of them. #

Technical Review 93

Technical Review Analytics Web Software Review 93

Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to introduce faster and better products to an existing market? No, not really.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

Steve Blank

MAY 6, 2009

It’s a useful read to explore and challenge analytical arguments and mind-sets. BTW, I don’t know to be hopeful or concerned that that this is the state of the art of analytical thinking at this agency. Customer Analytics – From Those Who Should Know « Steve Blank (tags: reasoning philosophy Thinking) [.]

Analytics 121

Analytics Silicon Valley Customer RSS 121

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. Domain Knowledge – the information you as a marketer possess about the business you’re working for and the industry you’re in. This may conform to seasons (e.g.

PPC 111

PPC Widget Campaign Technical Review 111

Eric Friedman

MARCH 25, 2013

Back in 2006 I created a Marketing and Advertising blog network (monetized through Feedburner). I loved this approach as it showed the market size of blogs and their capture of share. Therefore, after reading the tea leaves here, I think that Google Feedburner should park the entire service under the Google Analytics team.

Analytics 107

Analytics API RSS Metrics 107

Software By Rob

JANUARY 12, 2010

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. Luckily, Google Analytics can spell this out for you using goals. Subscribe via RSS On Twitter? 3 Dan on 01.12.10

Software Review 55

Software Review Marketing Startup PPC 55

Software By Rob

AUGUST 22, 2010

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Don’t know if you’ve seen this crazy deal at appSumo , but it’s essentially $528 in website analytics and optimization services for $25. Subscribe via RSS On Twitter? August 22nd, 2010 | Micropreneurship , Startups Building your startup?

Software Review 42

Software Review RSS Software Developers Software Development 42

Both Sides of the Table

APRIL 13, 2011

RSS was something that had appeared.” “….I We have a theme we call Protocol, which are technology protocols and markets built around technology protocols like SMTP for email and RSS. Was about a billion dollars on the IPO” and “was one of the first web analytics companies. Human Computer Interaction. Distribution.

Technical Review 288

Technical Review Venture Capital Silicon Valley Software Review 288

Occam's Razor

MAY 16, 2011

My beloved little labor of love, this analytics blog, is 5 years old today. My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). From day one my plan was to make analytics accessible, practical, non-IT centric, and real. million words in 5 years!

Analytics 100

Analytics RSS Web Cloud 100

bijoor.me

MARCH 26, 2014

Content Marketing. Social Marketing and Sales. Business Analytics & Intelligence. Posted in: Affordable Technology , Agile Development , Big Data , Business Analytics & Intelligence , Cloud Computing , Information & knowledge management , Technology , Workflow Management. Content Marketing (3).

Framework 42

Framework Cloud Software Review Azure 42

techcrunch.com

AUGUST 12, 2012

Analytics (the software tools and services necessary to get intelligent , accurate, and actionable analysis out of petabytes of data in minutes instead of weeks) ; and. The top layer of applications and services that use the innovations of the first two layers to transform vertical markets (e.g, About & Staff. Privacy Policy.

Early Stage 70

Early Stage San Francisco Los Angeles Southern California 70

Both Sides of the Table

DECEMBER 5, 2010

asymmetry, real-time, curated RSS / link-sharing]. It was: up-market, exclusive, urban, elite, aesthetically pleasing, ad-free and users were verified. We will seeing the growth of social networks around topics of interest like StockTwits for people interested in investing in the stock market. cheap accessible digital hardware].

Social Network 297

Social Network Networking Internet EC2 297

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Software By Rob

JUNE 23, 2010

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. One that solves a problem, is marketable, and demos well. Subscribe via RSS On Twitter? Check out my book Subscribe via RSS Thousands of entrepreneurs cant be wrong. Teams had 59 days to create a killer app. You can view a list of contestants here.

Software Review 44

Software Review Fresno RSS Startup 44

Up and Running

MAY 24, 2013

It’s an invaluable tool for getting a clear sense of the evolution of a trend or market. The most obvious market opportunities will come from your customers. If you can identify “the second bounce of the ball,” you may be more likely to set yourself up for new market success. Check Your Analytics.

Marketing 96

Marketing LLC RSS Analytics 96

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool).

Campaign 128

Campaign Analytics Metrics Search 128

Software By Rob

OCTOBER 26, 2009

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Work Less, Get More Done: Analytics for Maximizing Productivity – Patrick McKenzie is the embodiment of Micropreneurship; his focus on marketing, metrics and outsourcing is nothing short of impressive. Subscribe via RSS On Twitter?

Open Source 37

Open Source Technical Review Software Review EC2 37

Duct Tape Marketing

JUNE 14, 2012

As marketing your business online continues to evolve it’s become essential to look at how you view your online presence in a global, integrated and strategic manner. Each section contains one time actions and actions that you need to return to as part of your daily, weekly or monthly marketing routine. Ernst Vikne via Flickr.

Software Review 74

Software Review Social Network Social Media Analytics 74

Duct Tape Marketing

JUNE 15, 2022

The Evolution Of The Podcast written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd Cochrane. In this episode of the Duct Tape Marketing Podcast , I interview Todd Cochrane. Take The Marketing Assessment: Marketingassessment.co. More About Todd Cochrane: Blubrry. Like this show? So intimate.

Audio 64

Audio SMS Technical Review Advertising 64

This is going to be BIG.

FEBRUARY 22, 2010

I tried to make it a little more entertaining than your average job RSS feed. Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars. VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Duct Tape Marketing

JULY 24, 2014

Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird – Enjoy! photo credit: Google Analytics. Google Analytics. Not convinced?

Lead Generation 70

Lead Generation Social Media Media Marketing 70

Software By Rob

MARCH 30, 2010

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Subscribe via RSS On Twitter? However, if they check their analytics and they have more than a few people hitting their site with 1024 or below, they should adjust the design. #4 Check out my book Subscribe via RSS Thousands of entrepreneurs cant be wrong.

Software Review 37

Software Review RSS Startup Software Developers 37

Software By Rob

JULY 24, 2009

Startup Marketing Advice, “Failure,&# Things I Learned the Hard Way, and more… → Transitioning from Developer to Software Entrepreneur Micropreneurship , Startups If youre trying grow your startup youve come to the right place. Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Every time.

Software Review 76

Software Review Software Developer Entrepreneur 76

Steve Blank

NOVEMBER 23, 2009

I also like the segment on characterizing your market. and I am not sure if that is (a) a new market or (b) a segment of the existing market for energy. Under (a) we need to wait for the market to continue to develop, have reference customers, etc. Sometimes that can be hard.

Customer Development 212

Customer Development Developer Silicon Valley Customer 212

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Software By Rob

FEBRUARY 2, 2011

“Marketing sources have a half-life.&#. To understand the idea of traffic half-life, look at this Google Analytics screen shot from 6 weeks ago for traffic coming from Hacker News : Notice the spike and the decay. Long Half-life – SEO, email subscribers, RSS subscribers, Facebook fans (in some instances).

Viral 55

Viral Software Review RSS Bootstrapping 55

mashable.com

MAY 28, 2010

A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare. It depends on how complex your *written* marketing strategy plan (you have one, right?) don't be extreme.

Naming 94

Naming Technical Review Social Media Startup 94

Software By Rob

DECEMBER 9, 2009

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Good Marketing Looks Easy The most likely reason is that good marketing, as with good design, looks easy. No, good marketing doesn’t typically look like marketing. What this means is that most of us think that good marketing is easy.

Software Review 52

Software Review Startup Fresno RSS 52

Duct Tape Marketing

FEBRUARY 1, 2012

Does Your Marketing Make the Grade This content from: Duct Tape Marketing. Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen).

Marketing 54

Marketing RSS SEO Analytics 54

Duct Tape Marketing

JUNE 29, 2013

Good stuff I found this week: Reader.is – Yet another fine looking RSS reader with very simple interface. Google Analytics Solution Gallery – List of Analytics Dashboards custom created for specific types of businesses. DTM Favs Friends+Me google analytics Reader.is' If You Liked This Post.

San Francisco 60

San Francisco Analytics RSS Social Network 60

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. RSS and RIA's.

Analytics 60

Analytics Web Affiliate Metrics 60

Up and Running

FEBRUARY 6, 2017

One of the first things to go, in most budgets, is marketing. After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Keeping this in mind, I launched a startup with virtually zero marketing budget.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Duct Tape Marketing

MARCH 15, 2013

photo credit: Ozyman via photopin href=”[link] I’m an admitted RSS geek. Back in 2008 I wrote a series of blog posts extolling the emerging virtues of RSS technology. In that time most tools, services and networks have essentially turned RSS into the plumbing that makes everyday things like Facebook and Eventbrite work.

RSS 64

RSS Aggregator Social Media Curation 64

Aymeric Gaurat-Apelli

MAY 31, 2011

Today I would like to show you how to quickly review a website and find low hanging fruits in terms of SEO, marketing and other technicalities. Marketing related assessment. Do you have any web analytics in place? On the long run, the web analytics will tell you if you are getting results from your SEO effort.

Technical Review 47

Technical Review Software Review Conversion SEO 47

Aymeric Gaurat-Apelli

APRIL 27, 2010

Why on earth would I use their product when I already use Google Analytics (99% of the web developers do too)? Google Analytics is already providing me with the same features plus more, for free and with more reliability. To me KissMetrics looks like another case of Simplicitrite (a new disease among developers / entrepreneurs).

Ruby 37

Ruby Australia Analytics RSS 37

Duct Tape Marketing

APRIL 14, 2014

5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The first order of business in developing any social media strategy is to understand how to listen and collect useful market artifacts. photo credit: mkhmarketing via photopin cc.

Social Media 78

Social Media Media Curation RSS 78

Software By Rob

OCTOBER 22, 2009

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. So I’m in the process of booking speaking engagements over the next several months on how developers can launch and market their first product. Subscribe via RSS On Twitter? Check out my book Subscribe via RSS Thousands of entrepreneurs cant be wrong.

Software Review 37

Software Review San Francisco Technical Review Fresno 37