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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 148
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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

Analytics 134
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The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the next generation of Google Analytics. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. How GA4 differs from Universal Analytics. Improved debugging.

Analytics 146
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How Data Analytics Influences (and Can Better Influence) Your Business

YoungUpstarts

A relatively new concept, data analytics is the wave of the business current and future. Another reason why is how it influences job descriptions and the career markets overall. For most, however, they appreciate the ease of a suggested playlist rather than a search for the songs or videos themselves. People Are Data.

Analytics 124
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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Marketing Support What does your application need to do to help with marketing? Free trials?

Developer 520
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. This is the power of SEM marketing.

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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

Have you ever thought about working for a digital marketing firm ? Maybe you’re just getting started with your career, or perhaps you want to switch roles and delve into the world of marketing. What is Digital Marketing? Digital marketing uses technologies to promote brands’ products and services.

Marketing 264