Duct Tape Marketing

OCTOBER 17, 2018

Transcript of Focus on Existing Assets to Generate Better Marketing Results written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast we speak with Louis Gudema to talk about his approach called bullseye marketing, check it out. What does not marketing mean?

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. Create Conversion Goals in Google Analytics. You might create an ad designed to encourage someone to download your white paper. In Google Analytics , you’re able to define your conversion goals.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

Duct Tape Marketing

DECEMBER 4, 2018

Why It’s Time to Embrace a Real CRM Tool for Your Business written by John Jantsch read more at Duct Tape Marketing. The tool is designed to make it easier for both your sales and marketing teams to work effectively and drive even more conversions. Customer segmentation is what gives your marketing efforts that personalized touch.

Seattle 65

Seattle Technical Review Pennsylvania Conversion 65

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Like user personas, funnels, or any other marketing heuristics we’ve come up with, they aren’t 100% true to reality. As such, no two journey maps are exactly the same.

Customer 130

Customer Channel Design Retention 130

Duct Tape Marketing

SEPTEMBER 4, 2018

How to Integrate Sales and Marketing to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. It’s an age-old notion that marketing and sales teams don’t get along. Creating harmony between sales and marketing might be easier said than done, but it is definitely possible. Foster Friendship.

Sales 64

Sales Marketing Social Media Analytics 64

Duct Tape Marketing

JULY 11, 2014

Bridging the Small Business Marketing Gap written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Faggella – Enjoy! . photo credit: abdevlabs.com. Collecting. Circulating.

Small Business 70

Small Business Marketing Lead Generation Email 70

ConversionXL

NOVEMBER 4, 2011

You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

YoungUpstarts

MAY 5, 2015

The attention to detai l and curiosity learnt from science were applied to human and analytical challenges found in most call centers. Tubbs pegs the call center market size at $52 billion. Download the CEO Registry White Paper ( [link] ) to learn more about the successful women, and many others who have become members.

North America 100

North America Dallas America Analytics 100

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

DECEMBER 18, 2019

Transcript of Why Page Speed Matters on Your Website written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Java 40

Java Metrics Mobile Technical Review 40

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.”

Management 85

Management Product Technical Review Software Review 85

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

YoungUpstarts

JULY 1, 2015

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI? Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Example: Top video marketing trends for 2020.

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

OCTOBER 9, 2015

How to Convert Leads at the Bottom of your Sales Funnel written by Guest Post read more at Duct Tape Marketing. Studies show that email marketing still converts, but many businesses are failing to convert prospects in their email sales funnel. Already using Google Analytics? Did they download a free white paper?

Sales 28

Sales Analytics Email Conversion 28

ConversionXL

NOVEMBER 9, 2015

Checked out a white paper. Be careful when you read blog posts about micro-conversions, because there’s a big difference between tracking them in your analytics tool and optimizing in attempt to increase them exclusively. Justin Rondeau from Digital Marketer gives a great example: Justin Rondeau. Watched a webinar.

Conversion 48

Conversion Metrics Revenue Matching 48

www.readwriteweb.com

SEPTEMBER 7, 2010

Too high, then youre not spending enough on marketing." More case studies » White Paper Controlling Datacenter Costs With Virtualization Switch on a server and youve just doubled its cost. If its too low, then youre not making enough profit. CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Too high, then youre not spending enough on marketing." More case studies » White Paper How to Build the Business Case for Virtualization What do you need to do to build a case for virtualization? If its too low, then youre not making enough profit. CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

Brandanew

MAY 6, 2016

When buyers respond to your content by downloading white papers or registering for webinars, it’s time for a sales rep to follow up and. Various CRM and marketing automation technology can trigger the right actions to take while predictive analytics can influence the best overall sales strategy to pursue.

Social Media 100

Social Media Curation B2B Sales Cycle 100

YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization. b) Content Marketing Strategy. b) Content Marketing Strategy.

Technical Review 100

Technical Review Social Media SEO Curation 100

ConversionXL

JULY 25, 2017

According to a comScore white paper , all internet traffic growth came from mobile last year. Here’s a two-step process you can use to determine whether you have mobile conversion issues: Check analytics. Segment Mobile Converters in Google Analytics. The issue with mobile website design is twofold: 1. Remind Me Later”.

B2B 92

B2B Mobile Analytics Deal Flow 92

ConversionXL

JULY 25, 2017

According to a comScore white paper , all internet traffic growth came from mobile last year. Here’s a two-step process you can use to determine whether you have mobile conversion issues: Check analytics. Segment Mobile Converters in Google Analytics. The issue with mobile website design is twofold: 1. Remind Me Later”.

B2B 77

B2B Mobile Analytics Deal Flow 77

www.foliomag.com

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. City & Regionals. CMS Insights.

Social Media 40

Social Media Rhode Island Media South Dakota 40

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. We store it in a logically indexed manner and apply Predictive Analytics on companies’ metadata.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Duct Tape Marketing

AUGUST 10, 2017

Transcript of Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing. We’re going to talk about google analytics. So I’m speaking in this show with Jeff Sauer, he is a Google Analytics expert and trainer. Back to Podcast. Transcript. Check it out.

Minneapolis 34

Minneapolis Analytics Software Review PPC 34

crowdSPRING Blog

MAY 25, 2010

Until November 2008, I spent most of my professional life in corporate marketing roles and met wonderful people as I traveled around the world in fairly short order. These are often projects in which I bring my years of marketing and business experience to the table. I like to write white papers, brochures, Web content, tag lines, etc.

Canada 74

Canada Spain Ruby Community 74

ConversionXL

SEPTEMBER 4, 2014

After the top notch article on migrating to Universal Analytics using Google Tag Manager , we got some feedback from you that some background on what tags and tag management are would be helpful. The tracking code you get from Google Analytics? We heard you and we’re here to demystify site tags and how to keep them in order.

Management 106

Management Software Review eCommerce Analytics 106

Duct Tape Marketing

APRIL 18, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Lee W. There is a revolution going on in professional services marketing. My firm recently completed a study of 500 professional services firms and how they used online marketing tools. Evaluating Online Marketing Tools. Frederiksen, Ph.D.

Lead Generation 72

Lead Generation Marketing Analytics SEO 72

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. And there’s no better place to focus your efforts than on email marketing. The power of email marketing is real. And then get busy working on boosting your lead conversions through email marketing.

Email 59

Email Customer Marketing Campaign 59

mashable.com

JULY 10, 2012

SumAll is one such company, providing data analytics to small- to medium-sized online businesses. Static marketing is dead, and businesses of any size have to be creative to cut through the clutter. 7 Tips to Enhance Influencer Marketing. Business & Marketing. Remarketing. How to Optimize Your Mobile Website for Search.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Starting points for gaps in your online marketing efforts. Go download the white papers.

Web 139

Web Analytics eCommerce Campaign 139

Duct Tape Marketing

JANUARY 3, 2014

5 Most Popular Guest Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Each Thursday we run a marketing small business related post here from content contributors around this globe.

Mobile 54

Mobile Analytics Small Business Audience 54

The Next Web

MARCH 2, 2014

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. Browse through the non-branded keywords that drove traffic to your website by viewing the Acquisition section of Google Analytics , then to Keywords and finally to the Organic report. This post originally appeared on the Positionly blog. .

SEO 159

SEO Analytics Social Media Metrics 159

Up and Running

OCTOBER 2, 2015

Joe Pulizzi (founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. There is no true analytics. Jonathan : Hey Peter, today we have Joe Pulizzi, who is the founder of Content Marketing Institute. Does it look like an e-newsletter, is it an eBook, is it a white paper, is it a podcast?”

Viral 60

Viral Audience Advertising Social Media 60

Guy Nirpaz

AUGUST 17, 2011

In order to build a ‘sales and marketing machine,’ companies need to invest in the tools that will get them the business scalability that is required and reduce the learning curve. This can be anything from downloading a white paper to signing-up to a trial. Web Analytics. Select list of Web Analytics solutions.

Management 90

Management Analytics Database Web 90

Guy Nirpaz

AUGUST 17, 2011

In order to build a ‘sales and marketing machine,’ companies need to invest in the tools that will get them the business scalability that is required and reduce the learning curve. This can be anything from downloading a white paper to signing-up to a trial. Web Analytics. Select list of Web Analytics solutions.

Management 80

Management Analytics Database Web 80