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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

Analytics 134
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131
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The 5 Sales Tools Every Company Will Use in 2019

ReadWriteStart

For sales processes, machine learning is a dream come true. Now, AI can sift through prospects using advanced analytics to discover which ones are the most likely to convert, then spit out a list of the best leads in seconds. Not all sales tools are created equal, though.

Sales 90
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11 Tips For Increasing Customer Engagement

The Startup Magazine

Leverage analytics Gathering customer analytics insights is instrumental in increasing engagement as it helps you tailor your strategies to match the characteristics of users. For instance, retailers reach out to buyers as soon as a new product arrives or a sale is about to end.

Customer 119
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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

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Tips For Launching Influencer Campaigns For Your E-Commerce

YoungUpstarts

If you’re an e-commerce site, you’re probably always looking for new ways to generate more sales. Although for e-commerce shops the primary goal might be to increase sales, there are other valuable things influencer marketing campaigns can bring to your company. These elements will help you track your analytics later on.

Campaign 131