Both Sides of the Table

MARCH 14, 2013

They are an investment bank that targets the technology & media sectors. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Flurry doesn’t talk about all of their analytics features and functions. They offer a point-of-view about their market.

Campaign 389

Campaign Marketing Widget Analytics 389

Both Sides of the Table

JUNE 20, 2014

I was trying to be more analytical than critical. Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. And contrary to media reporting, YouTube has been incredibly supportive of networks like Maker & MiTú in building out our businesses.

South America 291

South America Colombia Mexico Vertical 291

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. The three must reads for me daily are: The NY Times, TechMeme & Media Redefined. I never saw it go out with a “tip @techmeme” on Twitter.

Social Media 326

Social Media Curation Viral Media 326

Both Sides of the Table

JUNE 18, 2010

Software provides intelligent, real-time data analytics across a wide variety of disparate, unstructured enterprise content types. Structured data asset creation works in on demand in real-time across multiple data sets Including web, e-mail, internal databases, documents, and media. Offers cloud-based web analytics software provider.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Both Sides of the Table

NOVEMBER 5, 2012

You will not fundamentally change consumers media consumption habits. What analytics are you going to use? The concise guide is here. My narrative has stayed pretty simple: People in the US watch 5.3 hours of TV per day. People read for less than 30 minutes. So you tell me what the future of the Internet will be?

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Both Sides of the Table

JULY 1, 2010

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Analytics also extend to iPhone and web apps using Facebook Connect. Competitors: Google (Invite Media) , MediaMath , X+1. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A Total raised: $6.0mm.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Both Sides of the Table

JUNE 3, 2010

Provider of real-time data and predictive analytics for web site publishers. Customer are primarily large media companies (publishers) and their media agencies. MetaMarkets. Pricing engine helps publishers ascertain ad inventory pricing by analyzing ad transaction data from the market/exchanges.

Founder 214

Founder San Diego SMS Los Angeles 214

Both Sides of the Table

APRIL 17, 2010

The company’s analytics comprehensively monitors customer behavior over multiple networks, including location-based mobile networks. In joining Launchpad he’s agreed to move here, which is a natural fit given their emerging set of media partners. DataPop : DataPop was founded by performance marketing veterans from Yahoo!

Los Angeles 276

Los Angeles Stealth Securities and Exchange Commission Southern California 276

Both Sides of the Table

JANUARY 24, 2015

But I see some people in our community who really only use Twitter to publish their media or have a one-way conversation or at best reply only to people they know. Every social media analytics platform, video platform with data or similar that I’ve seen show the same phenomenon. But this is doing things wrong.

Networking 150

Networking Conversion Naming New York 150

Both Sides of the Table

MARCH 8, 2010

I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Much of my traffic is through referring websites and/or social media. First, most blogging tools have analytics built in. Then you can install Google Analytics to your website. Some search.

Analytics 286

Analytics Audience Hosting Email 286

Both Sides of the Table

APRIL 21, 2010

Investors: Panorama Capital (Chris Albinson)(lead), Greycroft Partners, Metamorphic Ventures, iNovia Capital, Disruptive Ventures, Newport Coast Investments (Chad Steelberg), W Media Ventures (Boris Wertz), Joe Apprendi (Collective Media), Allen Morgan (Mayfield Partners), Erik Matlick (Madison Logic), Yen Lee (Uptake.com).

Venture Capital 265

Venture Capital Social Network Angel Investor Chad 265

Both Sides of the Table

MAY 25, 2013

I use analytics. I use social media. VCs often don’t use the products of the companies in which they invest. Agree whole heartedly. I never understood investing in companies in which you didn’t really understand their products. I create videos. I IM and DM and SMS. I Instagram, Cinemagram and Path.

LP 374

LP Later Stage IRR Term Sheet 374

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. But more broadly I believe that you’ll see a lot more tools for helping marketers more effectively run, monitor and manage social media campaigns.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

JANUARY 17, 2011

I recently invested in a company in the media & entertainment sector (this will be announced in a couple of months) so I’ve been thinking a lot about how the industry works, why the structure has evolved the way it did, why the company I invested in has had so much success and what this all implies for the future. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

Both Sides of the Table

OCTOBER 1, 2009

There have also been many high profile financings of infrastructure players to support these gaming platforms including Offerpal Media, SuperRewards (bought by AdKnowledge), Gambit and more recently LA-based Sometrics. Frankly, I could just keep going such is the scope and breadth of this emerging ecosystem.

IPO 255

IPO Investment Bankers Venture Capital Marketing 255

Both Sides of the Table

DECEMBER 5, 2010

Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns. it’s not because you can create short links but because of the analytics that bit.ly AOL is in the process of rebuilding itself and emulating a little-known LA-based startup called Demand Media.

Social Network 318

Social Network Networking Internet Technical Review 318

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. And to prove the point I have the analytics from this post. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products.

Startup 373

Startup eCommerce Audience Community 373

Both Sides of the Table

JULY 27, 2016

There is so much in the media about “The Internet of Things” that it has lost meaning and for many for some strange reason it became a short-hand for wearables. Density is simply the data & analytics platform. It’s a small and elegant device that hangs about doorways and provides “anonymous people tracking as a service.”

Marketing 150

Marketing Database Early Stage Artificial Inteligence 150

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Google Analytics vs. Facebook’s new analytics tool. Transaction terms: $70.0mm (rumored by Peter Kafka, Media Memo, AllThingsD ). Read more: MediaWeek.

Venture Capital 217

Venture Capital Los Angeles Oakland Asia 217

Both Sides of the Table

MARCH 13, 2010

I love learning first hand about the differences in analytics platforms, social media conversion, the effectively of copy, how to cultivate an audience, etc. Tags: Social Media Tech Market Analysis. I started blogging in 2005 and then re-started blogging about a year ago. It’s a great experiment for me.

.Net 250

.Net Social Media Silicon Valley Mobile 250

Both Sides of the Table

JULY 10, 2011

Finally, DataSift has an enormous about of historical data already stored we we can help you go back and retrieve some older data for analytical purposes. Some will cite my investment two years ago in social-media advertising company Ad.ly has now made these analytics available to the public. million followers).

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Both Sides of the Table

OCTOBER 31, 2011

The other thing that isn’t talked about enough in the mainstream media about Twitter is the predictive nature of open Twitter data in and of itself. talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. I'm late and on the road.I

Florida 324

Florida API Seattle Semantic 324