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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. Bing gets all the credit for that conversion in your Analytics reports. That of course suits the agenda of your Paid Media Marketers just fine. So did owned media. Absolutely!

Analytics 148
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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

Analytics 134
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. I lovingly call our strategy analytics on the bleeding edge. Customer Service.

Analytics 131
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119
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Revolutionizing Sales: Digital Marketing for Car Sales

The Startup Magazine

Harnessing Data and Analytics for Targeted Marketing Data and analytics are the driving forces behind successful automotive sales digital marketing strategies. Techniques like Google Remarketing Ads and targeted advertising on social media platforms are proving effective in reaching potential customers online​​.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Establishing your brand with interactive social media. The cost of social media done well is low. Measuring progress with big data and analytics. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

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11 Tips For Increasing Customer Engagement

The Startup Magazine

Leverage analytics Gathering customer analytics insights is instrumental in increasing engagement as it helps you tailor your strategies to match the characteristics of users. For instance, you could launch a social media campaign that invites consumers to create and share content. Businesses can promote UGC in diverse ways.

Customer 118