Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Marty Zwilling.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. In addition, more people own cell phones than toothbrushes.

Startup 315

Startup Social Media Analytics Cloud 315

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

FEBRUARY 4, 2023

The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Social media has the potential to transform our understanding of relationships by datafying professional and personal connections on a global scale. Datafication of speech. Datafication of culture.

Customer 288

Customer Social Media Analytics Global 288

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Pick a name, location, and marketing strategy early.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

MAY 4, 2016

Establishing your brand with interactive social media. The cost of social media done well is low. Measuring progress with big data and analytics. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Intellectual Property 120

Intellectual Property Startup Angel Groups Social Media 120

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Startup Professionals Musings

FEBRUARY 16, 2018

Of course, you may not have the time or desire to read through every document in your space, but it’s not so hard to find and follow some key influencer blogs on social media. Use tools and analytics to identify trends and directions.

Customer 144

Customer Advisory Board Technical Review Angel Investor 144

Startup Professionals Musings

AUGUST 7, 2023

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth.

Global 276

Global Algorithm Business Model Social Media 276

Startup Professionals Musings

FEBRUARY 6, 2019

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Predictive advertisement targeting. Insurance and mortgage underwriting.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Revenue 263

Revenue Startup Technical Review Business Model 263

Startup Professionals Musings

MAY 9, 2020

The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Social media has the potential to transform our understanding of relationships by datafying professional and personal connections on a global scale. Datafication of speech. Datafication of culture.

Social Media 312

Social Media Analytics Global Finance 312

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Small Business 147

Small Business Revenue Technical Review Business Model 147

Startup Professionals Musings

APRIL 17, 2017

Due to social media and the Internet, these relationships now need to extend to customers, partners, and suppliers. Technology allows forward-looking predictions of outcomes, and critical decision-making assistance through artificial intelligence, Internet of Things (IoT), medical diagnostics, and data analytics.

Artificial Inteligence 139

Artificial Inteligence Technical Review Leadership Agile 139

Startup Professionals Musings

NOVEMBER 11, 2019

Virtual living: the rise and growing dominance of social media. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. In addition, more people now own cell phones than toothbrushes.

Technology 243

Technology Social Media Analytics Cloud 243

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Use analytics to see why customers are buying, as well as what.

Customer 334

Customer Social Media .Net Analytics 334

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

Startup Professionals Musings

AUGUST 12, 2022

Even the most analytical of us responds to a story that engages the senses and appeals to our souls and sense of well-being. Think of the popularity and power of social media – the average daily usage worldwide is now up to 136 minutes per day. In business, the “bad guy” can easily be an existing painful problem, or a key competitor.

Angel Investor 293

Angel Investor Viral Audience Social Media 293

Startup Professionals Musings

FEBRUARY 19, 2022

Rather than cave when things get tough, optimistic entrepreneurs go analytic, looking for pivots that keep their goals in sight. With-it”-ness takes work, like reading the right blogs every day, challenging yourself to stay abreast of the latest technology, and social media marketing. Be revered for an amazing positive attitude.

Advisory Board 348

Advisory Board Bandwidth .Net Social Media 348

Startup Professionals Musings

MARCH 12, 2013

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Predictive advertisement targeting. Customer retention with churn modeling.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

AUGUST 25, 2011

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Customer 242

Customer Technical Review Business Model Revenue 242

Startup Professionals Musings

FEBRUARY 18, 2022

Sometimes you have to turn off your careful analytical mind to just “look and do … sense and react.” Resist the hype, rumor, and gossip that our media-saturated world provides on competitors and reluctant customers. They don't go looking for fights, but they also aren't afraid to speak their mind, and yet they are trusted by peers.

Flash 353

Flash Angel Investor Cofounder Analytics 353

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Nothing could be further from the truth.

Marketing 335

Marketing Global Algorithm Business Model 335

Startup Professionals Musings

NOVEMBER 17, 2021

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Predictive advertisement targeting. Insurance and mortgage underwriting.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Differentiation 184

Differentiation Social Media Analytics Viral 184

Startup Professionals Musings

FEBRUARY 18, 2016

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Predictive advertisement targeting. Insurance and mortgage underwriting.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

DECEMBER 6, 2017

Virtual living: the rise and growing dominance of social media. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. Big data is mining the storage for knowledge.

Startup 139

Startup Social Media Analytics Cloud 139

Startup Professionals Musings

NOVEMBER 8, 2019

Even the most analytical of us responds to a story that engages the senses and appeals to our souls and sense of well-being. Think of the popularity and power of social media – the average daily usage worldwide is now up to 136 minutes per day. In business, the “bad guy” can easily be an existing painful problem, or a key competitor.

Angel Investor 255

Angel Investor Viral Audience Social Media 255

Startup Professionals Musings

APRIL 6, 2014

Virtual living: the rise and growing dominance of social media. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. Big data is mining the storage for knowledge.

Startup 247

Startup Social Media Analytics Cloud 247

Startup Professionals Musings

MAY 18, 2019

Rather than cave when things get tough, optimistic entrepreneurs go analytic, looking for pivots that keep their goals in sight. With-it”-ness takes work, like reading the right blogs every day, challenging yourself to stay abreast of the latest technology, and social media marketing. Be revered for an amazing positive attitude.

Entrepreneur 257

Entrepreneur Advisory Board Bandwidth .Net 257

Startup Professionals Musings

APRIL 7, 2013

According to this latest report, HTML5, 3D printing, gamification, social analytics, and augmented reality are now at the peak of inflated expectations. Media tablets, biometric authentication, and speech recognition are on the slope of enlightenment, and predictive analytics is now in the plateau of productivity.

Startup 244

Startup Analytics Technology Cloud 244

Startup Professionals Musings

OCTOBER 3, 2012

Social media activities require professional effort and time, so beware the hidden costs. Assess cost versus value with analytics and measurement tools. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter. Beware of no-cost and low-cost marketing.

Internet 241

Internet Social Bookmarking Social Media Startup 241

Startup Professionals Musings

MAY 31, 2015

Virtual living: the rise and growing dominance of social media. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. Big data is mining the storage for knowledge.

Startup 120

Startup Social Media Analytics Cloud 120

Startup Professionals Musings

MARCH 4, 2023

I recommend that every entrepreneur and small business investigate and implement as many as possible of his seven new business force multipliers that I will paraphrase here: Information sharing through social media networks. Effective prediction of the future is the ultimate force multiplier.

Silicon Valley 265

Silicon Valley Flash Social Media Software Review 265