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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. In English, this means if someone clicked on a Paid Search ad on Bing and converted. Bing gets all the credit for that conversion in your Analytics reports. So did owned media.

Analytics 148
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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

Analytics 134
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53 Questions Developers Should Ask Innovators

TechEmpower

Do you need to process user-contributed media? Search Does the application include search? Analytics/Metrics What key startup metrics will you need to track? Is there a leaderboard for users or teams? Video and Audio Are you hosting your own video, or can we use a third-party host like YouTube or Vimeo?

Developer 520
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. This includes creating content like blog posts, videos, social media posts, and more.

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Lesser Known Tips For Immediate Results on Magento eCommerce Websites

The Startup Magazine

Be it search engines or the users, both love fast websites which is also true for eCommerce websites. However, it hurts your SEO and search engine ranking. Search engines use this tag to identify and categorize the content on your page. Utilize tools like Google analytics. Harness the potential of social media.

eCommerce 126
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. In the meantime, influencers can increase brand awareness for your business by publishing a review of your product on social media. People love reviews, and everyone reads them before making a purchase.

eCommerce 185