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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. Bing gets all the credit for that conversion in your Analytics reports. That of course suits the agenda of your Paid Media Marketers just fine. So did owned media. Absolutely!

Analytics 148
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. I lovingly call our strategy analytics on the bleeding edge. Customer Service.

Analytics 131
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53 Questions Developers Should Ask Innovators

TechEmpower

Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? Do you need to process user-contributed media? Analytics/Metrics What key startup metrics will you need to track? Often this ties to marketing support. Are you targeting desktop, tablet, or mobile? Are they dismissable?

Developer 520
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The Top 10 Tools for Tracking Your Web Metrics

Up and Running

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. What is web analytics? Google Analytics [free and paid].

Metrics 89
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119
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11 Tips For Increasing Customer Engagement

The Startup Magazine

Leverage analytics Gathering customer analytics insights is instrumental in increasing engagement as it helps you tailor your strategies to match the characteristics of users. For instance, you could launch a social media campaign that invites consumers to create and share content. Businesses can promote UGC in diverse ways.

Customer 127
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. When I had created the rule Google Analytics did not even exist! Let me share my prescription for avoiding irrelevancy: Try new things. Simple right? And that's on purpose.