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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. We can’t rely on install metrics alone to substantiate success. On-metadata vs. off-metadata factors.

Metadata 121
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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

Check Google Analytics frequently to see if there are any changes in traffic sources as well as Google Search Console and Google Page Speed Insights to check for specific onsite errors. A traffic drop may just be a case of the pages not being properly tracked by Google Analytics, or a Tag isn’t working properly. Tracking code errors.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156
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Your Guide to Google Search Console

Duct Tape Marketing

Google Analytics : This is a free tool that allows businesses to understand their traffic and other relevant data. I usually click on Alternate Methods (see image to the right) and select Google Analytics because this seems to be the easiest way to verify if your analytics account is already set up. Wait a few days!

Search 76
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An SEO Crash Course For Entrepreneurs

YoungUpstarts

After you build a clear, functional website, optimize the metadata for SEO. Google Analytics. Measure your traffic and how often it converts to business with Google Analytics. This free service enables you to track advertising through Adwords, landing page success and commerce-related metrics.

SEO 150
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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AI-Powered Shopify: The Smarter Way to Sell

ReadWriteStart

Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Analytics based on large datasets collected from online stores personalize the buying experience. Integration with Google Analytics or Big quick. How Artificial Intelligence makes Shopify Smarter?