Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

The Startup Magazine

FEBRUARY 11, 2022

Through these applications including its core product CareBook, DataLink helps healthcare payors and providers by resolving gaps in patient care while also improving quality performance metrics. As leader of Hauser Private Equity, Mark Hauser has played an instrumental role in developing the firm’s portfolio within the industrial sector.

Private Equity 128

Private Equity Equity Technical Review Software Review 128

The Startup Magazine

JULY 21, 2021

Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Analytics is critical for growth. Tools like Google Analytics and Optimizely reveal key metrics to track campaigns and run A/B tests. How do marketers promote a company’s content?

Technical Review 78

Technical Review PPC SEM Marketing 78

The Startup Magazine

JANUARY 14, 2020

The authorities and regulators charged with overseeing the implementation of sustainable plans of actions often evaluate progress on the said metrics by reviewing company’s environmental disclosures and other statements. The plan can then be used in making future business and investment decisions, investment appraisals and portfolio strategy.

Green 137

Green California Government Valuation 137

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149

Analytics Hiring SQL Forecast 149

The Startup Magazine

JULY 9, 2020

As an industry veteran and owner and CEO of PartnerCentric, I started in affiliate marketing over 16 years ago, personally managing some of the largest programs in the PartnerCentric portfolio today. Insist on transparency from publishers if you see high reversal rates, metrics that don’t align with industry norms or unknown traffic sources.

Affiliate 110

Affiliate Marketing Technical Review Channel 110

www.jonsamsel.com

MAY 12, 2011

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California. Guest speakers included reps from Google, Manatt, Twitter, Facebook and Heardable!

Framework 40

Framework Analytics Web RSS 40

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Hearpreneur

JANUARY 19, 2022

11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Although your company's analytics are vital, simply investigating your own metrics is insufficient. Instead, you should monitor metrics for the whole sector. Photo Credit: Shiv Gupta.

Entrepreneur 116

Entrepreneur Metrics Technical Review North America 116

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

David Teten

JANUARY 9, 2018

Some VCs have identified a number of new advantages that distinguish them in the marketplace: – Portfolio acceleration. I saw “ portfolio operations ,” i.e., levers to enhance the operations efficacy of portfolio companies, become a standard part of the private equity toolkit. – Portfolio company diversity.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

David Teten

JANUARY 9, 2018

Some VCs have identified a number of new advantages that distinguish them in the marketplace: – Portfolio acceleration. I saw “ portfolio operations ,” i.e., levers to enhance the operations efficacy of portfolio companies, become a standard part of the private equity toolkit. – Portfolio company diversity.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

Startup Lessons Learned

JULY 28, 2010

kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com. Because kaChing prefers its portfolio managers to have a long track record, the marketplace launch (i.e., A portfolio manager’s entire track record & holdings had to be disclosed.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

Seeing Both Sides

MAY 19, 2019

I received fantastic input from angels, entrepreneurs, lawyers and VCs across the world, helping me pressure test and compile this list (note: Flybridge portfolio companies are in blue). CHI : AvantCredit, bloXroute , Civis Analytics, Fooda, FourKites, Kin Insurance, Project 44, ShopRunner, Sprout Social, Tempus. East Coast. . .

Startup 24

Startup DC India Software Review 24

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” often referred to as business analytics?—?is from administration to politik? or developers?—?are

Management 85

Management Product Technical Review Software Review 85

Hearpreneur

FEBRUARY 13, 2022

They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. 24- Big analytics, blockchain and 5G . Advancements in big data analytics will continue to be headlining trends as the volume of data grows and demand for insights into it increases. Photo Credit: Cody Candee.

Artificial Inteligence 106

Artificial Inteligence Software Review Technical Review Entrepreneur 106

YoungUpstarts

SEPTEMBER 27, 2019

The good news is that there are numerous web analytic tools out there that you can use to measure the performance of your site. For example, you can use a tool such as Fintenza to check metrics such as new visitors, page views, traffic quality, sessions, session duration and bounce rate.

B2C 147

B2C Flash B2B Lead Generation 147

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

David Teten

AUGUST 6, 2015

I look at a lot of spreadsheets and analytic reports, and way too many are difficult to read and therefore hard to understand. My colleague Paul Bianco serves as interim CFO for a number of ff Venture Capital ’s portfolio companies, and has built and reviewed hundreds of financial models.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 6, 2020

choosing an investment portfolio mix, whether to change tax rates, inventory planning for next year, etc.). The partitioning of this metric can be written as: Expected profit = Expected revenue – expected costs. Be detailed about dates, country, metric name, etc. Four prerequisites for using a model. Step 3: Assumptions.

.Net 69

.Net Net Present Value Cost Metrics 69

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. “Behaviors and attitudes will change,” says Ben Labay, CXL Agency ’s Director of Research.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

OCTOBER 20, 2023

Meeting growth metrics, achieving profitability, and ensuring a substantial return on investment are now integral parts of the startup journey. Tools like audience analytics and surveys can offer invaluable insights, helping startups tailor their offerings more effectively.

Technical Review 137

Technical Review Startup Silicon Valley Agile 137

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Version One Ventures

JUNE 23, 2015

is more methodical and analytical, driven by continuous testing and tweaking. are the right one for your buyer persona (our portfolio company, Outreach.io enables such tests). Is it better to have the same team deal with inbound leads and outbound calling or should specialized teams handle each function?

Sales 60

Sales Software Analytics Portfolio 60

David Teten

APRIL 6, 2015

The industry standard metric for tracking the severity of disease is disability-adjusted life years ( DALYs ), i.e., the number of healthy life years lost due to the disease or risk. Active Living Analytics and Data Contributed Articles ff Venture Capital Fitness Food Healthcare Venture Capital' Previously posted in PEHub.

Venture Capital 60

Venture Capital Technical Review Non-Compete Philadelphia 60

Version One Ventures

SEPTEMBER 6, 2017

And lastly, most business metrics, which are rich in information, are kept private (and this leads to unavailable data). At later stages, there’s more access to private data that they can benchmark against their own successful portfolio. If any of you are interested in or are working on founder analytics, I’d love to chat.

Seed Stage 127

Seed Stage Later Stage Algorithm API 127

abovethecrowd.com

OCTOBER 17, 2013

I immediately reached out to the founder and CEO, Katrina Lake , who had previously worked for another Benchmark portfolio company in the fashion space, Polyvore. For starters, the business metrics are quite compelling. Lastly, I asked a few women that were not customers to try the service.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Version One Ventures

JULY 23, 2013

But since entrepreneurs are usually the best qualified to give fellow entrepreneurs advice on how to deal with the challenges of the job, I’ve asked several portfolio founders to share the invaluable lessons learned from their own journeys. On metrics. “I I wished that I had put more focus on this earlier on.”.

Founder 126

Founder Metrics Hiring Early Stage 126

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Focus on all three with everything you do with digital analytics. Can you feel my pain?

Metrics 155

Metrics Marketing Analytics Channel 155

Brandanew

JULY 9, 2015

The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. Content metrics, success is harder to measure especially with the multiplication and diversification of platforms: As a Content Marketing head in my previous avatar, my CMO would ask me questions every week on the figures.

Marketing 100

Marketing SEO Metrics Agile 100