Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

Hearpreneur

APRIL 9, 2023

19- Analyzing data faster Photo Credit: Cody Jensen In the SEO and PPC industries, technology is a huge part of how our industry changes. The way we run SEO and PPC marketing campaigns is already changing because of new technologies like artificial intelligence (AI) and machine learning. Thanks to David Cohen, Flower Station ! #19-

Technical Review 102

Technical Review Artificial Inteligence Technology Entrepreneur 102

ConversionXL

FEBRUARY 18, 2016

As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. Some of you will only be dealing with Google Analytics and AdWords. Step 1: Installing the Google Analytics Tag.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

JULY 8, 2020

If you want examples of good PPC ad copy (with explanations), check out this article. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. For destination URLs, you have four options, similar to what you see in Google Analytics Goals: Equals to. Each path comes with a 15-character limit.

PPC 100

PPC Matching Software Review Campaign 100

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. In Google Analytics specifically it is GA's annoying UI / user experience.

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching Campaign San Francisco 48

ConversionXL

AUGUST 11, 2021

Data on interactions can be found in social analytics dashboards and Google Analytics. . Show (don’t tell) your prospective sponsors just how far your reach extends by sending them screenshots of your social analytics for related content. This gives sponsors a clear idea if what they offer directly appeals to your consumers.

Audience 139

Audience Social Media Email Ruby 139

YoungUpstarts

JULY 26, 2020

Employ Analytics. Analytics are the numbers that tell you how well your business’s online presence is performing. How does my PPC advertising campaign perform? Metrics will help you understand your customer’s behavior and the success of each page of your website. How many customers browse but do not buy?

Social Media 147

Social Media Cloud PPC Mobile 147

Hearpreneur

FEBRUARY 13, 2022

They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). 24- Big analytics, blockchain and 5G . It's safe to say that this method will be widely used in 2022.

Artificial Inteligence 106

Artificial Inteligence Software Review Technical Review Entrepreneur 106

ConversionXL

AUGUST 27, 2015

Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. How, indeed, did they demonstrate ROI? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. Key Takeaways.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Sometimes it all works together.

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. It was a part of my first book, Web Analytics: An Hour A Day. The problem?

Metrics 117

Metrics Web Analytics PPC 117

Startup Lessons Learned

NOVEMBER 7, 2008

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. Adword is a PPC method to promote your website. Start an AdWords campaign.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. webmaster tools query data.

PPC 114

PPC Matching Technical Review Search 114

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. image credit: hetemeel.

SEO 48

SEO Search Engineer Small Business 48

Up and Running

AUGUST 31, 2021

From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. If you want to use social media to measure brand awareness spread, reach is a great metric to look at. Building brand awareness is critical, whether you are reviving an older brand or promoting a new product. .

Small Business 122

Small Business Social Media Campaign Search 122

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Come back here.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Will this cohort help me improve that metric?”. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand.

Conversion 48

Conversion Retention Acquisition Metrics 48

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Gather insights from Google Analytics. Refer again to your customer research and analytics.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.).

Analytics 127

Analytics Technical Review Software Review Framework 127