Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Framework Metrics Algorithm 93

Startup Professionals Musings

NOVEMBER 28, 2020

Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. Measuring progress with big data and analytics. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 85

Metrics Marketing Software Review Cofounder 85

The Startup Magazine

OCTOBER 19, 2020

Similarly, customers are more knowledgeable, aware, and conscious to choose from the variety out there, which slows down the company’s revenue and growth. Data and its relevant data analytics have enabled businesses to create and improve business processes to get maximum value addition.

Technical Review 152

Technical Review Forecast Analytics Social Media 152

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem. Let's go!

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

OCTOBER 22, 2020

Information is what drives business data analytics. According to a recent survey conducted by Deloitte, 49% of the surveyed population indicated that data analytics helped them make better business decisions. On the other hand, 96% believed that data analytics would become more significant for their business in the next three years.

Analytics 131

Analytics Portfolio Advertising Technical Review 131

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. Analytics is critical for growth. Old School But Effective.

Technical Review 146

Technical Review PPC SEM Marketing 146

YoungUpstarts

JUNE 11, 2015

by Jeff Sauro, author of “ Customer Analytics For Dummies “. That’s why every leader needs a good working knowledge of customer analytics. That’s why every leader needs a good working knowledge of customer analytics. Here are eight things customer analytics can help you and your company do: 1. The bottom line?

Analytics 100

Analytics Customer Acquisition Metrics 100

Gust

AUGUST 7, 2023

From your vantage point as the company’s leader—and perhaps its only employee—you can readily track the arrival and departure of customers, the growth or decline of revenues, and changes in profitability as costs rise or fall. It is important to develop a well-thought-out set of metrics, or measurement tools, and apply them consistently.

Analytics 91

Analytics Metrics Revenue Employee 91

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Google Analytics and CRM) used to track them. Marketing strategy. Usage policies.

Campaign 149

Campaign CTO Marketing Social Media 149

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

ReadWriteStart

APRIL 8, 2023

million people and generate monthly revenue. Personalization: Unbeatable Deals but with Privacy in Mind Thanks to the latest technology and e-shop analytics, businesses can create the perfect consumer profile and offer discounts based on purchase history and behavior. TikTok and Influencers One viral video on TikTok can reach 1.5

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. EMPLOYEE NET PROMOTER SCORE .

.Net 92

.Net Metrics Retention Revenue 92

Up and Running

APRIL 10, 2013

This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. Then once they learn what the market responds to (and what moves the needle on revenue, site traffic, clicks or another important performance metric), you can invest in fully building out the concept.

Lean 71

Lean Analytics Technical Review Social Media 71

ConversionXL

JULY 8, 2021

Not all conversions are directly tied to revenue. If audience building is a priority, email subscribers should be an important metric. Conversion rates aren’t simply a metric for you to beat (although there’s no doubting it’s enjoyable). But which of these metrics makes a real impact? Do they deserve more ad budget?

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

David Teten

AUGUST 19, 2019

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. I believe that Revenue-Based Investing (“RBI”) VCs are on the forefront of what will become a major segment of the venture ecosystem.

Revenue 60

Revenue Term Sheet Founder Technical Review 60

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. Analytics is critical for growth. Old School But Effective.

Technical Review 78

Technical Review PPC SEM Marketing 78

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Averages this.

Analytics 60

Analytics Metrics Web Leadership 60

Women Entrepreneurs Can

FEBRUARY 27, 2024

After all, these departments work tirelessly to secure deals and generate revenue, only to face setbacks when payments aren’t collected promptly. By neglecting accounts receivable, businesses miss out on crucial revenue streams. Moreover, personalized communication and timely follow-ups foster trust and loyalty among customers.

Software Review 40

Software Review Metrics Analytics Software 40

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149

Analytics Hiring SQL Forecast 149

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers. You are using Google Analytics to track all you display campaigns.

Analytics 122

Analytics Software Review Campaign Flash 122

The Startup Magazine

FEBRUARY 2, 2023

Martha: Business owners measure their growth by their numbers; revenues, profits, number of employees, the number of locations they own, etc. The metrics in these reports should be monitored periodically. Second, is my continuation in learning about mathematics and data analytics. Business owners have a goal for their company.

Founder 165

Founder Technical Review Balance Sheet Analytics 165

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JULY 17, 2019

It starts with continually optimizing your business model, using analytics on all the data, and creating and using metrics to measure your performance and progress to date. Turn value creation (revenue) into value capture (profit). Focus on user counts, or revenue alone, won’t make a long-term business.

Technical Review 218

Technical Review Revenue Analytics Metrics 218

The Startup Magazine

AUGUST 13, 2020

Analytical Tools of Social Media Platforms Provide Adequate Data. Even though Google Analytics and other analytical/insightful tools provided by social media platforms give some information, they are not nearly enough to monitor a brand effectively on the internet. The market reach and penetration of the brand.

Social Media 97

Social Media Reputation Analytics Technical Review 97

Startup Professionals Musings

AUGUST 23, 2023

We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. In my experience, all business metrics are still used too often for people management and accountability, rather than business management. Accurate measurement of the wrong things is not helpful.

Metrics 204

Metrics Demand Analytics Leadership 204

Board Effect

NOVEMBER 28, 2023

Getting the right data to improve revenues, measure impact and reach peak efficiency can seem too difficult, too expensive, or both. By tapping into data analytics, Delta Community Credit Union (DCCU) in Georgia has built a comprehensive view of members’ preferences and needs.

Technical Review 97

Technical Review Technology Software Review Georgia 97

Up and Running

AUGUST 24, 2020

Here are just a few things you can do by leveraging data analytics: Gain a better understanding of changing customer preferences Discover new business opportunities Identify and eliminate bottlenecks in your operations Minimize and better allocate advertising costs Provide greater customer support through automated chat.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Startup Professionals Musings

APRIL 7, 2017

Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Build and deploy a revenue growth action plan. Include planned measurements and metrics. The Internet and smartphones have changed everything.

Small Business 147

Small Business Revenue Technical Review Business Model 147

ConversionXL

OCTOBER 16, 2022

Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Data-driven strategies focused on ROI over revenue win the customer acquisition game. Although the campaign only generated 20 new customers, they each spent an average of $150 on products, generating $3,000 in revenue.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129