Steve Blank

MARCH 25, 2009

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

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Occam's Razor

MAY 16, 2011

My beloved little labor of love, this analytics blog, is 5 years old today. My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). From day one my plan was to make analytics accessible, practical, non-IT centric, and real. million words in 5 years!

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Duct Tape Marketing

JUNE 14, 2012

Bonus: Add paid options like Radian6 or Trackur for deeper listening metrics. Bonus: Look into tools that allow you to create content funnels such as Survey Funnel, Spring Metrics or Get Smart Content. Subscribe to the RSS feeds of your profiles on Google Reader so you can get notice with a new review appears.

Software Review 74

Software Review Social Network Social Media Analytics 74

Software By Rob

OCTOBER 26, 2009

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Work Less, Get More Done: Analytics for Maximizing Productivity – Patrick McKenzie is the embodiment of Micropreneurship; his focus on marketing, metrics and outsourcing is nothing short of impressive. Subscribe via RSS On Twitter?

Open Source 37

Open Source Technical Review Software Review EC2 37

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

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Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

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eranki.tumblr.com

JULY 13, 2012

RSS Archive. App-specific metrics. Poor man’s analytics with bash. As an example, a breakdown could be high-CPU, high-memory, high-disk, and “beast” (maxed out on everything — analytics and heavy DB) type machines. RSS feed: [link]. Rajivs blog. July 12, 2012. Rajiv Eranki. URL: [link].

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www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Carson offers a Google spreadsheet for anyone to use and asks for feedback and opinions.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Carson offers a Google spreadsheet for anyone to use and asks for feedback and opinions.

Metrics 58

Metrics CPA Illinois Acquisition 58

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. RSS and RIA's.

Analytics 60

Analytics Web Affiliate Metrics 60

Aymeric Gaurat-Apelli

MAY 31, 2011

Don’t only look at the CTR metric in Google AdWords, sometimes an ad that attracts clicks in Google might not convert well on your website and will end up costing more overall. Do you have any web analytics in place? On the long run, the web analytics will tell you if you are getting results from your SEO effort. Technicalities.

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Technical Review Software Review Conversion SEO 47

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

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Occam's Razor

APRIL 19, 2010

. "What is the difference between a metric and a key performance indicator (KPI)?" " "What is a dimension in analytics?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. " And many more.

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Analytics Metrics Web Framework 138

Software By Rob

FEBRUARY 28, 2012

In addition, only some of the information above is verifiable, and we did that with screen shots and exports from Google Analytics. If this series has been interesting stick around ( RSS feeds are cool). Bottom line: it’s pretty easy to come up with a laundry list of things to ask for. Only then did I tender an offer. Conclusion.

Acquisition 53

Acquisition Software Review Technical Review NDA 53

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. Metrics create incentives, bad metrics create bad incentives.

Metrics 60

Metrics Analytics eCommerce Conversion 60

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. Next post → Pingback: Finding your One Metric That Matters | Lean Analytics Book. Lean Analytics and the One Metric That Matters: A Presentation for Acceleprise. Share your Lean Analytics story with us! The One Metric That Matters. The One Metric That Matters.

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Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 6, 2013

After the quick background story, we then dive into pretty much everything you ever wanted to know about how to sell a website, including - How Thomas determines the value of a site and what metrics matter most Which sites Thomas sells on Flippa (in 2011 his company sold 1.3

RSS 85

RSS Analytics Portfolio Metrics 85

ConversionXL

MAY 16, 2017

It’s all about asking the right digital analytics questions. But in digital analytics, it’s crucial. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. In addition, you’ll consistently come up short on bringing true business value to your company.

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Analytics eCommerce Metrics Campaign 132

Steve Blank

NOVEMBER 5, 2009

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Did the VC’s like your team ? To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

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BeyondVC

MAY 18, 2007

I am not going to dive into the metrics here, but let me say that I still believe we are just in the second inning of this shift from offline to online advertising and that we should start looking for the next battleground. Anyway, Aquantive is another company that survived the meltdown and is now about to sell itself to Microsoft for $6b.

Internet 60

Internet RSS SEM Advertising 60

trada.com

APRIL 7, 2010

You have to constantly be clear about what you are trying to achieve, what metrics move the business forward, how to learn enough about something to form an opinion of it, and in what order you think doing things will set your business up to scale. Follow any comments here with the RSS feed for this post.

Stealth 40

Stealth PPC Advertising Conversion 40

Occam's Razor

JUNE 15, 2010

. " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with the known knows to the known unknowns.

Analytics 105

Analytics Customer Framework Web 105

Aymeric Gaurat-Apelli

JULY 1, 2010

Analytics You need to understand your customers/users better. I am slowly going away from Google Analytics in favour of Clicky (although this is an affiliate link, I genuinely recommend this tool). Out of the box, Clicky gives you actionable metrics, rather than a awful lot of useless data. which sources send better traffic?

Lean 38

Lean Customer Ruby Startup 38

conversionxl.com

FEBRUARY 4, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. image source.

Analytics 98

Analytics Software Review Conversion Video 98

Aymeric Gaurat-Apelli

JULY 1, 2010

Analytics You need to understand your customers/users better. I am slowly going away from Google Analytics in favour of Clicky (although this is an affiliate link, I genuinely recommend this tool). Out of the box, Clicky gives you actionable metrics, rather than a awful lot of useless data. which sources send better traffic?

Lean 32

Lean Customer Ruby Startup 32

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

mashable.com

JULY 10, 2012

SumAll is one such company, providing data analytics to small- to medium-sized online businesses. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. RSS Feed 604,100+ Subscribers. Remarketing. July 10, 2012 11:36:32. Flag this comment. Top Stories.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. So what is this mysterious metric? It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. 2: Measure the bounce rate for your traffic sources.

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Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

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Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) They may also contribute code to the community that comprises the backbone of their technology. in place before you expand. Give it some thought!

France 77

France Marketing Social Media Startup 77

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Fortunately, the Internet makes collecting metrics remarkably simple. Fortunately, the Internet makes collecting metrics remarkably simple. The Funnel.

Metrics 28

Metrics Customer Acquisition CPA 28

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

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gigaom.com

JUNE 18, 2012

As the CEO of Parse.ly , a data and analytics platform provider for large-scale content sites, I’ve worked with teams from some of the biggest online publishers to resolve their data challenges. Dash captures publisher specific data to present the best opportunities for engagement and to improve key metrics for publishers. john terry.

Viral 50

Viral Technical Review Social Network SEO 50

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

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Aymeric Gaurat-Apelli

JUNE 8, 2010

You also want to use Google Analytics to understand where people exit your website during the sales process. Set up your goals in Google Analytics You want to define what your funnel looks like in Google Analytics so that Google Analytics can show you a nice funnel visualization report.

Ruby 62

Ruby Analytics Australia Affiliate 62

Aymeric Gaurat-Apelli

JUNE 8, 2010

You also want to use Google Analytics to understand where people exit your website during the sales process. Set up your goals in Google Analytics You want to define what your funnel looks like in Google Analytics so that Google Analytics can show you a nice funnel visualization report.

Ruby 56

Ruby Analytics Australia Affiliate 56