ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Personalization: Unbeatable Deals but with Privacy in Mind Thanks to the latest technology and e-shop analytics, businesses can create the perfect consumer profile and offer discounts based on purchase history and behavior. million people and generate monthly revenue.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our viral spread coefficient? What does it cost to acquire a new customer?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Startup Professionals Musings

AUGUST 25, 2023

It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Define key metrics to measure progress and success. Take advantage of inexpensive tools to gather data and provide analytics. Use comparable metrics for managing team member results.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 315

Social Media Media Startup Analytics 315

Version One Ventures

OCTOBER 31, 2016

Most growth teams begin with commercially available monitoring and analytics tools, but over time, companies that have really scaled end up building their own custom data infrastructure. That’s because every company has its own strategy and metrics that mean something to one company won’t necessarily mean anything to another.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6- Next, technology is your ally.

eCommerce 126

eCommerce Omaha Entrepreneur SEO 126

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. Metrics on keywords, follower profiles and competitors all help define your target listener. With an innovative product in the consumer payment space, the company had viral-ready content. Identify the audience. Startup Example: Zappos. Target influencers.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. image source.

Analytics 134

Analytics Video Matching Conversion 134

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. What kind of analytics tools you should use depends what you are trying to do with those tools.

Analytics 67

Analytics Metrics Startup Database 67

Startup Professionals Musings

MAY 10, 2019

Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Use business metrics and tools to tune your efforts. Start by getting familiar with social media analysis tools, such as Google Analytics, Snaplytics, and SproutSocial. Integrate social media into your overall marketing strategy.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics.

Social Media 252

Social Media Media Entrepreneur Metrics 252

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

www.clickz.com

JANUARY 7, 2013

Ad Industry Metrics. › Analytics › Actionable Analysis. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Get the ClickZ Analytics newsletter delivered to you. Web Analytics. ); //. More Categories. Audience/Traffic. Live Events.

Social Media 86

Social Media Media B2C New York 86

ReadWriteStart

NOVEMBER 10, 2010

Internal resistance, non-standardized metrics, multiple (and confusing) platforms and lack of resources prove great obstacles to planning. Find Risk-takers and Give Them a Sandbox: While social media programs require leaders who have a knowledge of analytics programs, they also require leaders who are comfortable with calculated risk.

Social Media 134

Social Media Media Programming Viral 134

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

Sales 115

Sales Customer Viral Marketing 115

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

NOVEMBER 7, 2008

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. The nice thing about services like SnapPages is that they offer this built-in.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

MARCH 8, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics.

Social Media 238

Social Media Media Cost Startup 238

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. story of why: Take a look at the Google Analytics log for BothSidesofTheTable.com for yesterday. I understand why he would think that – Google Analytics tells him so.

Analytics 292

Analytics Social Media Campaign Viral 292

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy. Viral marketing.

Viral 100

Viral Marketing Social Media SEO 100

Startup Professionals Musings

JUNE 18, 2011

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Reid Hoffman

MARCH 23, 2021

The metrics from the dashboard are the key inputs for collective decisions. You can always instrument your business and gather metrics, but that doesn’t mean the data you gather will be useful. Just track metrics that help you improve the product. They’re how you understand if you’re making progress or not.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Once we hit the Build stage you know what to do, much more standard metrics.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

JANUARY 8, 2018

The more advanced you get the more SEO is already integrated into the product so the more time you’ll likely have to invest in figuring out what can really help move your metrics. Try to keep up with that while you’re scaling resources, growing the team and also trying to push your metrics through the roof.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

JANUARY 21, 2009

If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. If you are a non-profit like NTEN (the "craigslist of non-profits") then use Visitor Loyalty metrics to measure success of your AdWords campaigns. They will love you more.

Analytics 75

Analytics Conversion Campaign Metrics 75

SoCal CTO

JANUARY 20, 2009

So here's the Hot List for 1/1/2009 - 1/15/2009 Top 5 Posts The 7 Ways to Get Traffic on the Web Why You Need To Lead A Tribe - Seth Godin LA Gets Dugg, Hammered, Screwed How To Get The World Excited About Your Business –The James Siminoff Interview Viral analytics and metrics - go viral young startup Top 20 Keywords SEO Metrics Marketing Social Media (..)

Los Angeles 150

Los Angeles San Diego Viral Metrics 150

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152