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SAP Data & Analytics Analyst Summit - a review

deal architect

I was invited to an analyst summit on SAP's Data and Analytics portfolio of products. What a remarkable difference from last year! I had flown to a similar event in Vancouver - first to Seattle, then taken a bus across.

Analytics 488
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7 Risks Of Not Leveraging Team Member Data Analytics

Startup Professionals Musings

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Analytics 303
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5 Ways to Cut Costs with Business Analytics

The Startup Magazine

The growing data analytics industry is poised to help businesses optimize analytics to reduce costs without jeopardizing growth. Businesses need to increase their business analytics capabilities now more than ever, to protect against fraud, reduce costs, boost productivity, and more. How can business analytics help?

Analytics 158
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Why You Need Tools And Analytics For Employee Metrics

Startup Professionals Musings

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Analytics 245
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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For Bing gets all the credit for that conversion in your Analytics reports.

Analytics 148
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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] Julian (01:35): Yeah, sure.

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The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the next generation of Google Analytics. Unlike previous upgrade iterations, GA4 is a brand-new product. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019.

Analytics 146