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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Julian (01:35): Yeah, sure.

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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

Analytics 134
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The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the next generation of Google Analytics. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. How GA4 differs from Universal Analytics.

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Increase Profitability by Utilizing Analytics in Nail Salon Management Software

Women Entrepreneurs Can

A nail salon management software is an excellent tool for centralizing customer information, tracking sales, and providing valuable insights into your business. This helps salons spot sales trends, simplify ordering, reduce inventory waste, and save time on tedious physical inventories.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing. Long sales cycles obscure beginning and end of costs.

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11 Tips For Increasing Customer Engagement

The Startup Magazine

While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies.

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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. A CRM that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions. True AI can think for itself like Lieutenant Commander Data from Star Trek.