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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

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A Framework for Web Analytics

www.jonsamsel.com

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California. You can follow any responses to this entry through the RSS 2.0 startupcto

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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

I tried to make it a little more entertaining than your average job RSS feed. VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. It wants to click. You believe it. You make it happen.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Dig into your analytics and ask: How do different sections of your site perform? Ask your sales team: How do different product categories do throughout the year? What days are the sale staff present? Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content?

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Why Content Marketing Evaluation Should Start With A Good Plan And Research

YoungUpstarts

The ROI of your plan doesn’t have to involve complicated analytics if you start with solid objectives. Let’s say your business’ primary goal (what you want) is to increase online sales. Sign up for their newsletter or RSS feed. Are they sending helpful information or is their approach too sales-focused?

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

We knew from back-of-the-envelope calculations that I would need 3 times the combined marketing and sales budgets of the incumbents for a head-on assault. (I The 3:1 Lanchester Laws said I would need $60M in marketing and sales spending to win. I am starting to execute an eerily similar approach in the Big Data analytics market.