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A Framework for Web Analytics

www.jonsamsel.com

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California. You can follow any responses to this entry through the RSS 2.0

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

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Why Content Marketing Evaluation Should Start With A Good Plan And Research

YoungUpstarts

The ROI of your plan doesn’t have to involve complicated analytics if you start with solid objectives. Sign up for their newsletter or RSS feed. Keep in mind the alerts don’t capture what’s mentioned on social media sites, so you’ll want to set up listening stations on an app like SocialMention.com.

Memphis 100
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. You should also link your Search Console to Google Analytics. Organic Social Media Cannabis Marketing. Instead, leveraging organic (i.e. Word-of-Mouth Marketing.

SMS 101
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5 Essential Elements of a Useful Social Media Plan

Duct Tape Marketing

5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The first order of business in developing any social media strategy is to understand how to listen and collect useful market artifacts. photo credit: mkhmarketing via photopin cc.

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Social Media Marketing for Lead Generation

Duct Tape Marketing

Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Make a new plan, Stan, and it should probably involve social media. Small businesses are using social media to create a brand for themselves, making them almost instantly recognisable.