article thumbnail

The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

article thumbnail

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Do I Do If My Business Runs Out Of Cash?

YoungUpstarts

What are my top 5 expenses as a percentage of sales? Good targets include: Underperforming sales agents. This is done to eliminate administrative complexity, focus sales strategy, and reduce inventory. The ROI on cost savings is more compelling in a downturn, whereas the ROI on sales is more compelling during a growth cycle.

article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

article thumbnail

Tips to Become Certified Salesforce Admin

The Startup Magazine

Also, you learn how to leverage various analytical tools to gain valuable insights into customer data. Consequently, you learn how to use those insights to increase sales, boost revenue, and create better marketing strategies. Needless to say, analytical skills will become one of your strong suits. . Earn high salaries.

Cloud 75
article thumbnail

How to Become a Fractional CMO

Duct Tape Marketing

Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. This kind of professional might also spend time working on improving your sales pipeline or expanding your customer base by targeting new markets – whatever is needed most to help reach business goals.

article thumbnail

Should You Consider Replacing Yourself as CEO?

Both Sides of the Table

His vision for social analytics and tracking the conversion funnel was better than any I had heard at the time (or since). For the entire first year after I funded the company he refused to take a salary and I had to admonish him to make sure he paid his expenses. I funded Jonathan’s first $500,000. I saw it first hand.