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Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. Rock Analytics More: Obsess About Goals And Goal Values! Ready? etc.).

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.

Five Key Elements For A Big Analytics Driven Business Impact

Occam's Razor

What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool. Ready? 1. You.].

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In fact, even the term digital analytics is too stifling. So, in our world, web analytics, what is helping us embrace to this change?

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). ' Exactly!

How to Setup Google Analytics and Segment Your Data


The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data


That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

As in, " You have to prove store sales from a See or a Think strategy before we invest in smart marketing." My hope is that 1. Ready?

The Beginner’s Guide to Mobile App Analytics


The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Glenn Walker.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It works.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers?

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that.

10 Google Analytics Reports That Tell You Where Your Site is Leaking Money


Google Analytics can provide answers. #1: Funnel Visualization. The truth is that the funnel in Google Analytics was missing 2 steps!

Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics


Some of you out there may find this Google Analytics feature overview to be mostly review. Universal Google Analytics. That’s awesome!

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization


Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. 1. image source.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. Fix it.

The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)


But that doesn’t mean Google Analytics is telling you the full story. In fact, your analytics could be telling you outright lies.

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

Occam's Razor

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories is a post from: Occam's Razor by Avinash Kaushik. It is not.

3 Steps to Set up eCommerce Tracking in Google Analytics

Duct Tape Marketing

3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing. photo credit: technource.

Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas


Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. ” [Tweet It!]. And those who don’t?

Love or Hate It, Why Predictive Analytics is the Next Big Thing

Fresh Inc.: The Staff Blog

One of the most valuable business uses of predictive analytics is in marketing and sales

Sales 38

Adometry Dominates the Marketing Analytics Market


Sales executives have But marketing officers have never had a […] The post Adometry Dominates the Marketing Analytics Market appeared first on SiliconHills. and “What should I do different?” Financial executives have Oracle Financials. Austin

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It


Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Blog Analytics What to do?

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises.

Sales 3.0: evolution of the software sales function

Version One Ventures

It’s widely accepted that SaaS has permanently changed software sales. Enterprise software sales once meant a large “boots on the ground” field sales team who knew how to wine and dine the right individuals and stakeholders. With the emergence of SaaS, the sales process became more transactional and less about relationships.

Sales 27

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

" "What is a dimension in analytics?" The post will end with a Web Analytics Measurement Framework. Web Analytics

7 Important KPIs Every Site Owner Should Know

YFS Magazine

Grow Marketing & Sales analytics company website conversion optimization marketing web analytics

Here’s How To Measure The Real Impact Of Your Online Marketing

YFS Magazine

Grow Marketing & Sales analytics digital marketing marketing online marketing web analytics website analytics

Running a digital marketing campaign is a demanding process. You need to be sure that every campaign you run is worth the effort.

9 Ways to Get More Out of Google Analytics

Fresh Inc.: The Staff Blog

You probably already love Google Analytics because it gives you a big picture look at how your website is performing.

A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

Primer on Startup Metrics – Which Analytics Tool to pick. The Segmentation of web analytics. External vs Internal Analytics.

Sales Success Begins And Ends With Engagement


By Kurt Bilafer, Global Vice President Sales & Success at WePay. It took me a while to see the value of that. Optimizing to quota.

Sales 26

The Secret Weapon to Scaling: Sales Operations

Seeing Both Sides

asked her what role she was currently playing and my eyes widened when she replied, "sales operations". That's the role of sales operations.

10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)


One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Averages lie. Product.

How Call Tracking with Google Analytics Increases Your Profits


Integrated with Google Analytics to create a pageview once phone call reached a certain length. But we don’t have to be. image source.

4 Problem-Solving Analytics Tools

Fresh Inc.: The Staff Blog

deep dive into Google Analytics will likely tell you what kind of customers you've lost and why. Here's how to uncover them.

Web Analytics Scorecards--a CMO's Best Friend

Fresh Inc.: The Staff Blog

A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like.

Why This LinkedIn 'Vanity Metric' is Sales Gold

Fresh Inc.: The Staff Blog

How to combine LinkedIn's powerful analytics with a quick, automated 1-on-1 marketing tool to generate more sales opportunities for your business

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. sales or support).