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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. Rock Analytics More: Obsess About Goals And Goal Values! Ready? etc.).

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In fact, even the term digital analytics is too stifling. So, in our world, web analytics, what is helping us embrace to this change?

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Seven more!

Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful.

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

As in, " You have to prove store sales from a See or a Think strategy before we invest in smart marketing." My hope is that 1. Ready?

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?

The Beginner’s Guide to Mobile App Analytics

ConversionXL

The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Glenn Walker.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It works.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers?

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that.

The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

But that doesn’t mean Google Analytics is telling you the full story. In fact, your analytics could be telling you outright lies.

Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics

ConversionXL

Some of you out there may find this Google Analytics feature overview to be mostly review. Universal Google Analytics. That’s awesome!

10 Google Analytics Reports That Tell You Where Your Site is Leaking Money

ConversionXL

Google Analytics can provide answers. #1: Funnel Visualization. The truth is that the funnel in Google Analytics was missing 2 steps!

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

ConversionXL

Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. 1. image source.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. Fix it.

Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. ” [Tweet It!]. And those who don’t?

3 Steps to Set up eCommerce Tracking in Google Analytics

Duct Tape Marketing

3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing. photo credit: technource.

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

Occam's Razor

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories is a post from: Occam's Razor by Avinash Kaushik. It is not.

Love or Hate It, Why Predictive Analytics is the Next Big Thing

Fresh Inc.: The Staff Blog

One of the most valuable business uses of predictive analytics is in marketing and sales

Sales 36

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises.

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Blog Analytics What to do?

Adometry Dominates the Marketing Analytics Market

SiliconHills

Sales executives have Salesforce.com. But marketing officers have never had a […] The post Adometry Dominates the Marketing Analytics Market appeared first on SiliconHills. and “What should I do different?” Financial executives have Oracle Financials. Austin

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. sales or support).

Sales 26

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

" "What is a dimension in analytics?" The post will end with a Web Analytics Measurement Framework. Web Analytics

Sales 3.0: evolution of the software sales function

Version One Ventures

It’s widely accepted that SaaS has permanently changed software sales. Enterprise software sales once meant a large “boots on the ground” field sales team who knew how to wine and dine the right individuals and stakeholders. With the emergence of SaaS, the sales process became more transactional and less about relationships.

Sales 24

The Secret Weapon to Scaling: Sales Operations

Seeing Both Sides

asked her what role she was currently playing and my eyes widened when she replied, "sales operations". That's the role of sales operations.

7 Important KPIs Every Site Owner Should Know

YFS Magazine

Grow Marketing & Sales analytics company website conversion optimization marketing web analytics

A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

Primer on Startup Metrics – Which Analytics Tool to pick. The Segmentation of web analytics. External vs Internal Analytics.

9 Ways to Get More Out of Google Analytics

Fresh Inc.: The Staff Blog

You probably already love Google Analytics because it gives you a big picture look at how your website is performing.

Sales Success Begins And Ends With Engagement

YoungUpstarts

By Kurt Bilafer, Global Vice President Sales & Success at WePay. It took me a while to see the value of that. Optimizing to quota.

Sales 20

10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)

ConversionXL

One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Averages lie. Product.

Why This LinkedIn 'Vanity Metric' is Sales Gold

Fresh Inc.: The Staff Blog

How to combine LinkedIn's powerful analytics with a quick, automated 1-on-1 marketing tool to generate more sales opportunities for your business

4 Problem-Solving Analytics Tools

Fresh Inc.: The Staff Blog

deep dive into Google Analytics will likely tell you what kind of customers you've lost and why. Here's how to uncover them.

How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

Integrated with Google Analytics to create a pageview once phone call reached a certain length. But we don’t have to be. image source.

How to Convert Leads at the Bottom of your Sales Funnel

Duct Tape Marketing

How to Convert Leads at the Bottom of your Sales Funnel written by Guest Post read more at Duct Tape Marketing. Already using Google Analytics?

6 Ways To Turn Your Website Into A Sales Machine

YoungUpstarts

Here, we’ll show you 6 tips on how to turn your website into a booming source of leads, enquiries and red hot sales. 1. Brand Communications.

Sales 27

Web Analytics Scorecards--a CMO's Best Friend

Fresh Inc.: The Staff Blog

A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like.