A Smart Bear: Startups and Marketing for Geeks

JUNE 14, 2010

We sliced our Google Analytics data every which way, and these 4 patterns emerged.". trying to be analytical. Bringing it home to marketing and sales data? Let's apply the general lesson of the coin-flipping experiment to Google Analytics. Take Google Analytics. Again they failed spectacularly.

Software Review 254

Software Review Analytics Conversion Metrics 254

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. You use analytics to measure the results of your experiments. So we had to pivot [from consumer sales] to go after businesses.” He blogs regularly at Instigator Blog and can be followed @byosko.

Lean 284

Lean Analytics Metrics Viral 284

A Smart Bear: Startups and Marketing for Geeks

MARCH 29, 2010

You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Take "average time-on-site," a typical web analytics metric. Whether it's a cover article in Cosmo or a web analytics report, people love to read "Top 10" lists.

Metrics 257

Metrics Analytics Conversion Ratio Texas 257

A Smart Bear: Startups and Marketing for Geeks

MAY 14, 2013

You’ve heard banner ads don’t work well, but they’re cheap, so you start throwing $600/mo into an ad network and trust your web analytics to tell you whether it’s working. You don’t have a huge budget, but you can plough some of your winnings back into advertising. Maybe your ads suck? We believe less than 2x.

Affiliate 282

Affiliate Marketing Campaign Channel 282