Both Sides of the Table

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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. But the number one reason sales stall when customers see the value in what you do is because they often don’t have a reason to buy NOW. The USP solves the, “Why Buy Me?”

Sales 328
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Should You Consider Replacing Yourself as CEO?

Both Sides of the Table

His vision for social analytics and tracking the conversion funnel was better than any I had heard at the time (or since). He worked his ass off and delivered an amazing technical infrastructure to support a “big data meets social analytics” platform that could be used by any developer. I saw it first hand. chapter unfold.

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

I had my sales teams telling me we needed certain features to be competitive. I had my operations team telling me it was too hard for them to run analytics unless we built in our new BI platform. He didn’t feel my pressures on sales, marketing and ops. He argued that in some cases less was more. What did he know?

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). I don’t want to go in depth here because it could take a whole blog post, but if you’ve got direct sales teams make sure to have performance metrics in place.

Metrics 346
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This Week in Venture Capital – Episode 4

Both Sides of the Table

Jeremy Liew, a respected VC from LightSpeed, obviously saw the change to ramp up sales. Seattle-based company specializing in mobile analytics. ShoeDazzle was already profitable and growing and had already taken capital from Polaris Ventures and Crosscut Ventures. It’s a hot but still relatively nascent market area. GroundTruth.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

You can also compare how in-app purchases perform vs. cross-promoting the other apps you may have for sale. Optimization also helps you optimize ad sales if you’re doing pure advertising. Optimization, at its core, is an analytics platform that gives you the power to figure out how to make money.

Mobile 282
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Be Careful not to be Penny Wise, Pound Foolish

Both Sides of the Table

Using Balsamiq instead of SnagIt, Website Optimizer over just Google Analytics and FTP). I traveled out there with our then head of sales & operations (and my business partner) Stuart Lander. When I travelled to Frankfurt, the hotel in Neu Isenberg wasn’t good enough – I pushed to stay in a place that was 30 Euros.

Warrant 333