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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75
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Skills Development in Africa: How Wide is the Skills Gap?

Transformify

The ‘’must have ingredients’’ of a strong start-up team are tech, product/project management, marketing, sales, and business/finance competences. About 2% of the participants have SEO and Google Analytics skills, about 3% have stated that they possess digital marketing skills. Sales & Marketing/ Writing.

Africa 75
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Raw Data & Google Analytics: A Game Changer

ConversionXL

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

For many, Google Analytics 360 is a black box. Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
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Do You Have The Data Agility Your Business Needs?

YoungUpstarts

If data is to inform decisions for your entire organization, then IT, data analysts and line of business users all have to be active, tightly coordinated participants in data integration, preparation, analytics, and stewardship.

Agile 100
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What Does the Future Hold for Conversion Optimization?

ConversionXL

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Conversion is expanding beyond just the core user experience.