YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Occam's Razor

SEPTEMBER 24, 2012

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. Facebook works. The case study seemed to contain a rookie mistake.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

www.clickz.com

JANUARY 7, 2013

› Analytics › Actionable Analysis. While Facebook is too large to ignore as a marketing platform, its not as effective as other social media options for converting to sales. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Ad Industry Metrics.

Social Media 86

Social Media Media B2C New York 86

The Startup Magazine

JULY 28, 2023

If you go viral, your brand will soar. If you are missing traffic, you are missing sales. Once you know what their online behaviors are through analytical research, you can learn which channels will work best to reach them. It provides your business with unlimited potential to tap into endless audiences.

Marketing 103

Marketing Social Media Audience SEO 103

ConversionXL

JANUARY 31, 2014

These questions help you uncover trends within your market and tell you things analytics alone can not. How To Identify Your Target Market & Make More Sales. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics. Building Your Marketing Funnel With Google Analytics.

Analytics 134

Analytics Video Matching Conversion 134

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). It’s obvious stuff you’ll want to measure: revenue / sales person, leads, win/loss ratios, etc.

Metrics 346

Metrics Startup Acquisition SEM 346

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Women Entrepreneurs Can

MARCH 10, 2024

But just posting a video to YouTube isn’t going to make it go viral or automatically drive consumers to your website. Use On-Hand Video SEO Resources Take advantage of the tools and analytics provided by Google and YouTube to help creators improve video SEO.

SEO 73

SEO San Diego Analytics Video 73

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Seed your launch campaign with advance sales. Definitions of failure also vary.

Product 110

Product Campaign Acquisition Social Media 110

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Video content is easily subject to behavior analytics. These users have a tremendous following that tune in for their first impressions of new games.

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

YoungUpstarts

SEPTEMBER 20, 2019

However, a B2B sales leads database will work just as well, if not better, in providing you with a list of great leads. If you use your marketing analytics right, you will soon be able to understand what kind of SMM tricks work best. Now, imagine what will happen if it’s the idea that your brand is too outdated that goes viral instead?

Social Media 113

Social Media B2B Media Marketing 113

Up and Running

JANUARY 22, 2020

So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” You should also link your Search Console to Google Analytics. This requires having a blog with guides and how-to information. Referral links.

SMS 101

SMS Marketing Affiliate Social Media 101

Both Sides of the Table

APRIL 28, 2010

It is a platform to help brands building viral marketing campaigns. Jeremy Liew, a respected VC from LightSpeed, obviously saw the change to ramp up sales. Seattle-based company specializing in mobile analytics. Wildfire was one of the darlings of the fbFund incubator program. Marketo competes with MarketBrite and Eloqua.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

ConversionXL

APRIL 29, 2013

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. Disclaimer: This is provided you’re making sales. Sales email after 4-5 emails.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? Launch a viral competition. For this viral competition we generated 2,987 emails for a total cost of $6,661.11 Add a viral loop to your opt-in pages.

Database 48

Database Email Viral Campaign 48

Brandanew

JUNE 15, 2015

Storytelling is the art of convincing your target audience to buy your products and services without actually giving them a sales pitch. This technique should not be misunderstood as complete eradication of advertisements; it only asks marketing professionals to make those ads more real in nature instead of aimed at their sales target.

Viral 100

Viral Marketing Social Media SEO 100

Software By Rob

FEBRUARY 2, 2011

To understand the idea of traffic half-life, look at this Google Analytics screen shot from 6 weeks ago for traffic coming from Hacker News : Notice the spike and the decay. They’re “new,&# “revolutionary&# and “viral.&# Very rapid. I’m talking on the order of Peldi or Matthew Inman. 1 in 100,000 at least.

Viral 55

Viral Software Review RSS Bootstrapping 55

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. eg switch sales focus).

Analytics 67

Analytics Metrics Startup Database 67

YoungUpstarts

MARCH 18, 2013

Increase in traffic can lead to new customers and greater sales. If your video goes viral, YouTube can help you get huge brand recognition. Marcela De Vivo writes for Gryffin Media and is an accomplished online marketing professional with expertise in social networking, search marketing, and web analytics.

Social Media 269

Social Media Small Business Media Marketing 269

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. YouTube is magnificent. YouTube is amazing. How cool is that!

Analytics 149

Analytics Marketing Audience Channel 149

Reid Hoffman

MARCH 23, 2021

If they’re the kind of infinite learner who uses their past experiences to make their decision-making better, they have a huge advantage when it comes to everything from hiring to strategy to sales, making them an even better bet the second time around. Many times, a global view of data is sufficient, like the virality curve at PayPal.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. Deal 1 is a sales-driven company. The latter means products, analytics, optimisations, and developers. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money).

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

Duct Tape Marketing

NOVEMBER 4, 2022

It has you covered from creating SEO-optimized long-form posts to sales emails, Q&A, essays, product descriptions, reports, and even ebooks. It employs a combination of your social media analytics, millions of data points from its own archives, and crowd testing to create organic social media content that your audience will love.

Marketing 83

Marketing Social Media Artificial Inteligence SEO 83

Duct Tape Marketing

MARCH 20, 2019

In addition to going even deeper into the channels you’ve already established, here you add CRM, marketing automation, and analytics and tracking into the mix. How can you use content to ignite sales? And how do you create content that gets shared and establish viral loops? Establish Processes Around Sales Enablement.

Marketing 65

Marketing Social Media Campaign Analytics 65

abovethecrowd.com

OCTOBER 17, 2013

Awareness of the service was clearly spreading virally through word of mouth. A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Both Sides of the Table

JULY 1, 2010

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Offers virality optimization tools and A/B testing inside Facebook. Analytics also extend to iPhone and web apps using Facebook Connect. Kontagent. -A Total raised: $125mm See: TechCrunch.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Women Entrepreneurs Can

NOVEMBER 30, 2020

Your buyer persona is the target audience you will market to, it will be defined by demographic, as well as a geographical region and other analytical data. Since ecommerce is a particularly fierce market, your branding position can be viral to your success. Know Your Buyer Persona. Your branding position is your unique selling point.

eCommerce 52

eCommerce Differentiation Viral Audience 52

Steve Blank

DECEMBER 7, 2010

General Marketing, Sales Funnel, etc. use Google Analytics to measure the success of your campaign. use Google Analytics to measure the success of your campaign. B-to-B versus B-to-C channels and sales (business to business versus business to consumer). Ask your users to take action, such as signing up for a newsletter.

Wiki 311

Wiki Lean Management Business Model 311

ConversionXL

AUGUST 10, 2021

The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Partnering with the right influencers can help boost awareness and lead to more sales. 7 principles to effectively grow your Instagram following. billion dollars.

Metrics 152

Metrics Audience Curation Algorithm 152

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. Deal 1 is a sales-driven company. The latter means products, analytics, optimisations, and developers. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money).

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

NOVEMBER 28, 2022

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform.

Customer 102

Customer Viral Audience Campaign 102

Software By Rob

JANUARY 25, 2012

Depending on your market, the ROI can be better any other traffic source you can find (with viral traffic the most common exception). The site generated revenue but it was losing customers and the hosting bill was hefty given the performance requirements of the site (it’s basically performing real-time analytics).

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. More people means adding users, ideally through virality or word of mouth, but also through paid advertising.

Analytics 167

Analytics Lean Metrics Churn Rate 167

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78