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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. Analytics is critical for growth. Tools like Google Analytics and Optimizely reveal key metrics to track campaigns and run A/B tests. How do marketers promote a company’s content?

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. Analytics is critical for growth. Tools like Google Analytics and Optimizely reveal key metrics to track campaigns and run A/B tests. How do marketers promote a company’s content?

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The Best Programming Languages for Digital Marketers

ConversionXL

You might need to add an extra parameter to your tracking code or pull raw data from Google Analytics. In this article, I’ll answer all these questions and provide an overview of the four most popular languages for digital analytics professionals. One of my former colleagues, Rob, is an SEM guru—with zero coding background.

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Can You Build Your Business During theCOVID-19 Lockdown?

Women Entrepreneurs Can

Besides, you can increase your knowledge about areas that can be useful for your business activities, such as joining the Google Analytics academics for digital marketing or discovering the art of writing compelling content. Is now the best time to start a paid search engine marketing (SEM) campaign? Pexels – CC0 License.

SEM 52
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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

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[Review] Social Marketology

YoungUpstarts

Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. Policies governing employee behaviour, account management, content, security, and legal issues should also be implemented.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. ” Rookies have no analytics or experimentation tools on the site. MVPs have a full suite of analytics, UX tools, and A/B-testing solutions. Add 2 points for UX tools.

SEO 126