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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.

25 Marketers Share Awesome Social Analytics Tools For 2016


Social analytics and video marketing are likely to be the key marketing trends for 2016. 16 Top Social Analytics Tools For 2016. Jason M.

5 Ways To Boost SEO Through Social Media


For small businesses and startups, SEO can be a tough game to play. One way to accelerate SEO is to fully leverage the social media potential.

5 SEO Metrics Small Businesses Should Prioritize

Duct Tape Marketing

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. photo credit: Keyhole. Bounce Rate.

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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. Google Analytics Shortcuts: Save Your Complex Views. 3. But, wait!

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Glenn Walker.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Two things I love a lot: 1. Nothing.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.

5 New Realities of SEO

Duct Tape Marketing

So, no SEO is not dead once again, unless you mean quick SEOSEO that doesn’t contain relationship and authority building.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)


But that doesn’t mean Google Analytics is telling you the full story. In fact, your analytics could be telling you outright lies.

The Top 5 Social Analytics Tools for Small Business Marketers

Duct Tape Marketing

The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing. Google Analytics.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. Fix it.

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). No eBay PPC ad or SEO listing showed up. " :).

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.

SEO Tips Every Beginner Should Know


SEO – or Search Engine Optimization – is often seen as complicated and difficult. On-site SEO is just as important as off-site SEO.

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Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas


Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. ” [Tweet It!]. And those who don’t?

3 Steps to Set up eCommerce Tracking in Google Analytics

Duct Tape Marketing

3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing. photo credit: technource.

Five Blogging Secrets for SEO, Community, and Visibility

Blogtrepreneur | Entrepreneur Blog

You’ve built a website for your product, hopefully installed analytics to see how your traffic is finding your content, and you have an idea.

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How to Dramatically Improve SEO

Fresh Inc.: The Staff Blog

It's no wonder that most small business owners are skeptical of the latest and greatest SEO and SEM strategies. First it was keyword stuffing.

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How to measure the ROI of your ongoing SEO efforts

The Next Web

Inbound links are the lifeblood of SEO. How is your company measuring the ROI of your SEO campaigns? Rising non-branded organic traffic.

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5 Google Analytics Reports and Tips You Should Embrace Now

Duct Tape Marketing

Google Analytics Multi Channel Funnels. Keep up with Analytics blog ). This is up 30% over comparison to just April of this year.

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

You'll notice instantly that almost none of the data above is available in your web analytics tool. Lovely, warm hugs and smiles for them.

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. No keyword data in analytics tools. Yahoo! Daily!

9 Ways to Get More Out of Google Analytics

Fresh Inc.: The Staff Blog

You probably already love Google Analytics because it gives you a big picture look at how your website is performing.

A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

Primer on Startup Metrics – Which Analytics Tool to pick. The Segmentation of web analytics. External vs Internal Analytics.

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

All Things SEO. Enterprise SEO. Search & Analytics. Overview: What Is SEO? Video: What is SEO? SEO Columns.

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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics

Important Reasons to Leverage Case Studies for Your SEO in 2016

Duct Tape Marketing

Important Reasons to Leverage Case Studies for Your SEO in 2016 written by Guest Post read more at Duct Tape Marketing. Yes, that is how important search engine optimization (SEO) has become in online marketing. But there is a catch; most website owners and administrators have not yet grasped the art of SEO. What SEO is not.

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Bonus reading material: Multichannel Analytics: Tracking Offline Conversions. Web Analytics. " Admit it, you've heard it.

How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Yes, four! 1. Sweet.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

Focus on all three with everything you do with digital analytics. And all standard metrics in any decent web analytics tool. Everything.

5 Tips To Boost Your SEO In A Competitive Online Environment


While rankings are an important part of an SEO campaign there are other areas you should pay attention to. Good SEO is a sum of many parts.

SEO 22

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

Just imagine how useful it would be in a non-analytical environment like a museum. Expect this from your web analytics tools. Actions.

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! Be it looking at 1.1 Better. Faster. Ready?

How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Make sure that you add your newsroom to your Google Analytics or other tracking tool routine. Yan Arief via Flickr CC. Publish. Distribute.

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An SEO Crash Course For Entrepreneurs


Search Engine Optimization (SEO) is a tool that will attract warm prospects to your website. Google Analytics. by Braden Becker.

See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Occam's Razor

Phase one, steps one through five, here: The Complete Digital Analytics Ecosystem: How To Win Big.]. Think of what SEO does. Thing One.