Both Sides of the Table

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Today awe.sm

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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

What do Google Analytics and print newspapers have in common? I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated Google Analytics feels. I find this addictive.

Analytics 287
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. If you can break this down by channel that you’ve acquired them from this is obviously better.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Flurry doesn’t talk about all of their analytics features and functions. So when somebody is going to the purchase aisle and thinking about buying a mobile analytics platform they have the brand recognition that matters. They offer a point-of-view about their market. And they back it up with data. Final example.

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There’s No Such Thing as an MCN. It’s a Figment of Your Imagination

Both Sides of the Table

We built great assets for tracking analytics and royalty management. It requires too many skills in SEO, audience measurement, platform integrations, CRM, retargeting, a/b testing of titles/thumbnails and development of one’s own platform for CMS and mobile distribution. We built creators tools and website builders.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. First, most blogging tools have analytics built in. Then you can install Google Analytics to your website.

Analytics 286