Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic. MORE >>

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Marty Zwilling. MORE >>

Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? In a moment, we’ll look at some of the best social media management tools that will help you do more with less. For example, some small businesses deliver customer service through social media. MORE >>

Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you. Google Analytics Multi Channel Funnels. Keep up with Analytics blog ). 4) Social Conversion Goals. 1) Multi-Channel Funnels. MORE >>

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. Here's how you can get this report: Log into Google Analytics. It will open in Google Analytics. Even "Free Media", it just costs less. MORE >>