Both Sides of the Table

APRIL 28, 2010

They focus on trying to drive engagbranded social media marketing campaigns (e.g. Seattle-based company specializing in mobile analytics. I first heard about the company from Dave McClure and have tracked it on the sidelines a bit since then. It is a platform to help brands building viral marketing campaigns. GroundTruth.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Today awe.sm

Technical Review 307

Technical Review Marketing SEM Campaign 307

Both Sides of the Table

MARCH 8, 2010

I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Much of my traffic is through referring websites and/or social media. First, most blogging tools have analytics built in. Then you can install Google Analytics to your website.

Analytics 286

Analytics Audience Hosting Email 286

Both Sides of the Table

JANUARY 24, 2015

But I see some people in our community who really only use Twitter to publish their media or have a one-way conversation or at best reply only to people they know. Every social media analytics platform, video platform with data or similar that I’ve seen show the same phenomenon. But this is doing things wrong.

Networking 150

Networking Conversion Naming New York 150

Both Sides of the Table

APRIL 17, 2010

They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email. The company’s analytics comprehensively monitors customer behavior over multiple networks, including location-based mobile networks.

Los Angeles 276

Los Angeles Stealth Securities and Exchange Commission Southern California 276

Both Sides of the Table

MAY 25, 2013

I use analytics. I use social media. VCs often don’t use the products of the companies in which they invest. Agree whole heartedly. I never understood investing in companies in which you didn’t really understand their products. I create videos. I IM and DM and SMS. I Instagram, Cinemagram and Path.

LP 374

LP Later Stage IRR Term Sheet 374

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. But more broadly I believe that you’ll see a lot more tools for helping marketers more effectively run, monitor and manage social media campaigns.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

JANUARY 17, 2011

Underpinning it all I wrote: sales, asset management, analytics & talent management. I used these boxes to imagine what existing film, tv, radio & print media companies did in each of these areas. How does social media on Facebook & Twitter change things? Were they vertically integrated ?

Technical Review 356

Technical Review Framework Audience Media 356

Both Sides of the Table

MARCH 27, 2011

And to prove the point I have the analytics from this post. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Much of my traffic is through referring websites and/or social media. Social media is ephemeral. Some search.

Startup 373

Startup eCommerce Audience Community 373

Both Sides of the Table

DECEMBER 5, 2010

Products such as Sprout Social and CoTweet are emerging to help businesses better track and communicate with their their customers and leads. Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns. I think this is already becoming obvious. provides you.

Social Network 318

Social Network Networking Internet Technical Review 318

Both Sides of the Table

MARCH 13, 2010

I love learning first hand about the differences in analytics platforms, social media conversion, the effectively of copy, how to cultivate an audience, etc. Tags: Social Media Tech Market Analysis. I started blogging in 2005 and then re-started blogging about a year ago. It’s a great experiment for me.

.Net 250

.Net Social Media Silicon Valley Mobile 250

Both Sides of the Table

JULY 10, 2011

Finally, DataSift has an enormous about of historical data already stored we we can help you go back and retrieve some older data for analytical purposes. Some will cite my investment two years ago in social-media advertising company Ad.ly has now made these analytics available to the public. million followers).

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Both Sides of the Table

OCTOBER 31, 2011

talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. Know what I call a company in the future who’s not ingesting real-time data feeds to gain competitive advantage? Come to our November 10th event and hear awe.sm Augmented Data.

Florida 324

Florida API Seattle Semantic 324