7 Key Factors Obscure Your Customer Acquisition Costs
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Rarely is there alignment between sales and marketing. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.
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