article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Rarely is there alignment between sales and marketing. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

article thumbnail

Rob Stevens & Rob Go B2B GTM AMA Recap

View from Seed

Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. Currently, he is an advisor, board member and angel investor. Don’t burn that relationship.

B2B 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

B2B 210
article thumbnail

Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising.

B2B 206
article thumbnail

What Angel Investing & Florida Condos Have in Common

Both Sides of the Table

The dinner parties now are filled with self-righteous angel investors bragging about how many deals they are in on. The best angels will do very well just at the best real estate investors did well in good times and bad. This is the time it takes for a bankruptcy or asset sale to occur. Or a quick flip.

Florida 299
article thumbnail

NextView’s Greatest Hits

View from Seed

Understanding Different Types of Angel Investors “The Foolish Angel: Often bucketed with others above into a “Friends, Family, and Fools” category, I think that the truly naïve, blind, supporter-type angel deserves his own category.” Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

article thumbnail

Location-Based Services are a Bonanza for Startups

Startup Professionals Musings

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising.

B2B 227