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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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How to Raise Startup Funding from Unlikely Angel Investors

Up and Running

Angel investors come from a variety of ages, backgrounds, and professions. I’m not your average angel. I’m not active in an angel group. I live in a small town surrounded by farms and I made my first angel investment at 29 because my dad said it was a good idea. So, who are these unlikely angels?

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My 13 Favorite Alternative Funding Options of 2013

Up and Running

You build a campaign by creating videos, telling your story, participating in social media promotion, and offering “perks”, which are goods or services that you offer in exchange for donations. RocketHub also recently partnered with the TV channel A&E for marketing and funding help for their favorite fundraising campaigns.

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Using Story to Win on Social Media

Duct Tape Marketing

She was an early employee at Twitter and is an author, speaker, angel investor, and innovation advisor. Does your model work beyond just the bounds of social media, and in all marketing channels? Check out the free video series. Does your model work beyond just the bounds of social media, and in all marketing channels?

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Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

Equity investors. The third source of funding is from equity investors. Under this category, you have the angel investors who would invest their own money and Venture Capital or VC firms, who manage funds aimed towards specific startup sectors and stages. For mature businesses, there are Private Equity or PE firms. ?

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

View more jobs » Len Williams Angels, super-angels, venture capitalists and micro-VCs - they all have their advantages and disadvantages. A lot of companies used angel investors money to get off the ground and subsequently turned to VCs for following rounds. How long that will last is another question entirely.

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

View Comments Watch Facebook, Groupon and Quora’s Founders Speak at Startup School [VIDEO] View Comments Mashable Weekend Recap: 19 Stories You Might Have Missed View Comments Groupon’s Founder on How to Get Super Rich View Comments PHP, MySQL & AJAX Developer at Comentum Corp. How long that will last is another question entirely.