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Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems

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11 – Pricing Issues. Pricing is one part science, 10 parts art. And a dark art according to a large number of startups which failed and who attributed product pricing that was too high or too low to make money. If you want to solve a technical problem, get a group together and do it as open source.”. #1