article thumbnail

4 Ways to Improve Your Online Storefront

Up and Running

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Plan your website architecture. trillion in 2021, up from $1.3

SEO 80
article thumbnail

4 Rockstar Tips to Grow Your Business

ReadWriteStart

According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. CMI reports that 77% of B2B marketers and 78% of B2C marketers rate content marketing as moderately, very, or extremely successful for their business.

B2C 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). In these situations, information architecture is much more complex. That’s an important distinction.

B2B 73
article thumbnail

Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

Internet-connected computing is an innovation wave on par with a few historical developments of the 18th, 19th, and 20th centuries. Most innovation waves follow a pattern where infrastructure is initially developed, then enabling technologies are created, and finally applications are built on top of the first two.

article thumbnail

10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction.

B2B 48
article thumbnail

How to Identify Your Online Target Audience and Sell More

ConversionXL

The data you need to know depends on the product and whether you have a B2B or B2C business. “ There are no facts inside your building, so get outside ,” is one of the mantras of Steve Blank , the father of customer development and author of The Startup Owner’s Manual. This approach, however, is not very helpful.

Audience 122
article thumbnail

Why Free Plans Don't Work

Software By Rob

When he’s not developing software, he’s furiously working towards becoming a better Micropreneur. But a more important question to which I don’t have a good answer is whether the Free/Premium strategy leads to better or worse product development. August 18th, 2010 | Micropreneurship , Startups Building your startup?