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Dual Founders Manage Technology Startups Better

Startup Professionals Musings

Ask early candidates how they differentiate themselves from their peers. Use existing team to find a new manager or peer. If you already have some technical people on board, like software developers, and need a new manager, you supply the candidates based on credentials, and let them do initial interviews and make recommendations.

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. This is the basis of an effective differentiation strategy.

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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. According to a design study spanning 10 year conducted by the Design Management Institute, design-driven companies outperform the S&P 500 by 228%!

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Non-Technical Entrepreneurs Need the Right Partner

Startup Professionals Musings

Ask early candidates how they differentiate themselves from their peers. Use existing team to find a new manager or peer. If you already have some technical people on board, like software developers, and need a new manager, you supply the candidates based on credentials, and let them do initial interviews and make recommendations.

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7 Keys To Making People First And Winning In Business

Startup Professionals Musings

Open architecture is more conducive to certain desired office behaviors, like collaboration and easy communication. These metrics need the same top management attention as customer retention and sales metrics. Provide an inviting and appropriate work environment. Place shapes culture. Start today.

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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

Your deepest thinkers on technology architecture are seldom good team leaders. The best technologists often aren’t amazing people managers. They work on their own schedule and are often hard to manage. The VP Engineering aspires to manage teams. And first and foremost a VP of Engineering is a people manager.

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[Interview] Bo Zou, Toronto-Based Digital User Experience Specialist And Thought Leader

YoungUpstarts

User experience is really at the heart of digital transformation, Bo believes, and it’s a critical aspect of building and differentiating a strong brand that engages customers. The explosion in data in today’s digital era leads to deeper and more expansive insights into customers and stronger, more personal connections, as well.