A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
Because I have another advantage in that I could both build the initial architecture and write the website copy. If you can’t figure out who the perfect customer is , the person who would agree that you are without doubt their best choice, then you aren’t the best choice for anyone , and how do you market that?
A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2012
You’re an engineer, is that true? Jason: Then, also, what if that thing that was risky that you didn’t understand, what if that required an architectural shift, so that all that stuff that you already knew how to do now has to be changed. I think there’s no reason not to try to make this step compelling. Jared: Okay.
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