Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. This is a key part of the market-engineering process — although strictly speaking it’s part of the go-to-product phase. As you develop your product, you must concurrently invest in market-engineering tasks.
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