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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. Take Semrush, a platform for SEO, PPC, and content-related research.

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Best Practices and Tips for Restaurant Web Design

crowdSPRING Blog

Modern content management systems (like WordPress) make it easy to manage such content. Where you can (this is not difficult to do when you use content management systems – such as a WordPress blog), use natural sounding names for your URLs and titles. Tip: Keep the discount/special event content fresh. Personality!

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Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

Good freelance web developers are skilled in multiple areas, including web design, information architecture, usability engineering, web content management systems, web server administration, database administration, software engineering, project management, network security, and search engine optimization.

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Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

Good freelance web developers are skilled in multiple areas, including web design, information architecture, usability engineering, web content management systems, web server administration, database administration, software engineering, project management, network security, and search engine optimization.

Web 122
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A/B testing alternatives for low-traffic websites

ConversionXL

Or if your management refuses to justify the costs of A/B testing? Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Tests often include back-end and site architecture changes rather than just front-end tweaks that affect copy, images, layouts, etc.

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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

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24 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

Starting my own architecture and interior design firm, Spacesmith, has given me the ultimate creative freedom to come up with an idea, envision an outcome, and then figure out how to make it happen. As the owner and managing director of PPC Protect, I’m fortunate to have had a wonderful journey so far as an entrepreneur.