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Common B2B Challenges and How To Solve Them

ConversionXL

In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed. Companies experience a high churn rate because of bad product adoption. Of course they have a great product and are well funded. It can be used across both product and marketing.

B2B 150
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The Case for Optimism and Risk at Startups

Both Sides of the Table

I thought I was pretty sell suited to answer that question because having grown up in Northern California but lived and worked in the UK, France, Germany, Italy, Spain & Japan over 11 years I had seen quite a few societies and work environments. When we ship product. 99% of the articles about the company were positive.

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Why Acceptance of Failure is Critical to Startup Success

Both Sides of the Table

In France in some ways it was worse because if you failed as a startup founder you shouldered personal liabilities that don’t exist in the US under our bankruptcy laws. I find it distracting that when you click on a link you’re taken away from the main blog and need to hit the back button to remember to finish the article.

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How to Increase Ecommerce Conversion Rates

ConversionXL

Quality product images. If I had to pick one thing that would sell a product online, it’s images. Technically, you could have an ecommerce site with only images and no product descriptions, but I don’t recommend it. Show the products from different angles and in context; make them zoomable. Great product copy.

eCommerce 105
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Is Entrepreneurship a Management Science? (for Harvard Business.

Startup Lessons Learned

for Harvard Business Review) Im excited to have just published the first of several articles on entrepreneurship for the Harvard Business Review online. Unlike previous cross-posting Ive done for blogs, where a lot of the discussion happens here, Id like to ask you to take a minute and click through to read the full article.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference.

Demand 167
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Pick the Perfect Name for Your Startup

mashable.com

Frances McInnis is a journalist and crossword enthusiast based in New York City. There’s a spectrum from descriptive names which speak directly to a product benefit or attribute, to empty vessel names, where it doesn’t mean anything about the product that we’re talking about.&#

Naming 94