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Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. 5 Reasons to Review That PR Proposal Before It Ends Up In the Trash. Specifically, here are….

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What Every CIO Needs to Know From Their PR Team

Rembrandt Communications

Talked to Your PR and Marketing Teams, Lately? Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. 5 Key Questions for CIOs to Ask PR and Communication Team Members. .

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City.

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5 Reasons Why Public Relations Is Important to Your Brand

The Startup Magazine

Whether your brand is a small business just getting started or an established corporation with global ambitions, establishing a solid public relations strategy can be the key to unlocking new heights of brand awareness and company growth. There’s no denying that PR is an indispensable cog in any brand’s marketing machinery.

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Elevating Your Business Profile: The Strategic Value of a PR Company

The Startup Magazine

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. This article explores the multifaceted benefits and approaches to working with these experts in communication and brand management. At its core, public relations is about storytelling.

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Traditional Public Relations Can Be The Key to Business Success

Rembrandt Communications

Do you use these basic PR activities for successful results? But, before you start using a particular medium just because it’s the hot new thing, and everyone seems to be promoting it, be sure that your traditional public relations’ (PR) practices are in place first. What is Traditional PR? Create a PR Plan.

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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

The short article in Fast Company is here if you’d like to read it. But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. Have a PR Strategy. Year round.

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