Brandanew

MARCH 1, 2023

After a near 20-year career in marketing, strategy, and communications, I’m leaning at doing things that create more meaning in my life. Here are some stats to mull over: 90% of books by major publishers are by white authors (more than half the world population resides in Asia). The demographics have changed in the US too.

Asia 130

Asia Lean India Framework 130

Brandanew

SEPTEMBER 4, 2015

Especially if you are using English but the market has a different native language, stick to very generic words. Intel’s particularly interesting because it is a B2B brand that still manages to market directly to the end consumer. Induce a bit of quirk. A bit of quirk always helps. But do not force it too much.

Asia 100

Asia B2B America Design 100

Brandanew

JULY 11, 2016

In this world of overwhelming branded and user generated content, is content marketing the new journalism? HANDPICKED RELATED LEARNING: Content Marketing 101 for your brands. Hello brand journalism: Content Marketing is the brand new revenue channel. Brand journalism differs slightly form usual content marketing in a way.

Marketing 100

Marketing Michigan Revenue Media 100