Startup Professionals Musings

MAY 8, 2023

Of equal importance is the real need of your target audience, combined with emotions and other decision criteria. Of most importance is an awareness of your own wants and expectations, to better avoid paths that lead to frustration or dead ends. Don’t build a solution that totally satisfies no one.

Technical Review 300

Technical Review Stealth Social Media Search 300

Startup Professionals Musings

JANUARY 5, 2019

Let your audience help with content creation. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Pay others to handle small stuff, and keep your time available for bigger priorities.

Technical Review 243

Technical Review Software Review Internet Revenue 243

Startup Professionals Musings

SEPTEMBER 19, 2020

These days, 20% or more of your audience will be using smart phones or iPads, and they’re probably the most relevant customers. page solves this problem, and is necessary to establish trust and expertise. Optimize visits for various devices. No matter what device people are using, your website and blog should look good.

Technical Review 401

Technical Review Customer Flash RSS 401

Startup Professionals Musings

MARCH 4, 2023

Crowdsourcing allows entrepreneurs to bypass the experts and professional investors, to get quick validation and help for efforts that meet the needs of today’s audience. Crowdsourcing for funding and ideas. New ways are being developed every day to reward and influence people who participate in crowdsourcing, for a very low cost.

Silicon Valley 265

Silicon Valley Flash Social Media Software Review 265

Startup Professionals Musings

JULY 13, 2022

In this context, connecting with other complementary brands will help you share costs, as well as audiences across your industry. Obviously, you need to promote these events via multiple digital and traditional marketing channels. Be prepared to give away to participants something memorable that they actually want.

Technical Review 355

Technical Review Social Media Channel Flash 355

Startup Professionals Musings

AUGUST 17, 2022

Recognize the need to appeal to a diverse audience. I see too many otherwise smart professionals and leaders who see social media as a pulpit where they can attack other groups and causes. Businesses today include an increasing diversity of team members, as well as customers, due to remote work and a global market.

Leadership 304

Leadership Technical Review Social Media Global 304

Startup Professionals Musings

JANUARY 4, 2023

Reach your target audience intimately through interaction. A UVP sells a product or service because it differentiates it from other products or services that are available. Skip the better, faster, or stronger; you need to be the best, fastest, or strongest to truly stand out.

Global 267

Global Marketing Technical Review Mobile 267

Startup Professionals Musings

OCTOBER 3, 2021

If possible, every entrepreneur should craft a unique story, or tune their story, for different audiences, such as investors and customers, to convey your values and your commitment in their specific context. They are just someone’s opinion about impact which still belong in marketing collateral, but won’t make you memorable.

Elevator Pitch 313

Elevator Pitch Technical Review Boston Sales 313

Startup Professionals Musings

APRIL 10, 2020

Reach your target audience intimately through interaction. A UVP sells a product or service because it differentiates it from other products or services that are available. Skip the better, faster, or stronger; you need to be the best, fastest, or strongest to truly stand out.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

Startup Professionals Musings

APRIL 1, 2022

I have extracted these ten basic principles for telling the right story, at the right time, and telling it right: Select the right story for the right audience. What does the audience want and need? Every story needs something that will move the audience emotionally to hear your call to action.

Chad 307

Chad Audience Founder Security 307

Startup Professionals Musings

JUNE 1, 2020

Crowdsourcing allows entrepreneurs to bypass the experts and professional investors, to get quick validation and help for efforts that meet the needs of today’s audience. Crowdsourcing for funding and ideas. New ways are being developed every day to reward and influence people who participate in crowdsourcing, for a very low cost.

Silicon Valley 312

Silicon Valley Flash Social Media Software Review 312

Startup Professionals Musings

APRIL 1, 2020

The audience for this business model is limited, so make sure you can deliver to their expectations. Existing brands such as Tesla, Virgin Atlantic, Rolex, and Harvard University seek to appeal to an elite customer segment, implying prestige, exclusivity, and high customer personalization. Lowest-cost solution with minimal customization.

Customer 308

Customer Technical Review Matching Business Model 308

Startup Professionals Musings

FEBRUARY 1, 2012

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

JULY 7, 2013

Let your audience help with content creation. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Pay others to handle small stuff, and keep your time available for bigger priorities.

Internet 263

Internet Entrepreneur Technical Review Software Review 263

Startup Professionals Musings

JULY 3, 2022

User to brand (engaged audience). Get in the habit of having genuine conversations with your engaged users to create an engaged audience. Now you have an engaged audience of people who feel an emotional connect with your brand and product. User to user (engaged community). User to user (engaged community).

Social Media 352

Social Media Media Viral Audience 352

Startup Professionals Musings

JULY 30, 2013

Research your audience before presenting. The most respected presenters are the ones who have done the research before hand to know who is in the audience, and have tailored their message to these interests. The first words out of your mouth should be “Can everyone hear me, and read the screen?”

Angel Investor 256

Angel Investor Technical Review Elevator Pitch Matching 256

Startup Professionals Musings

AUGUST 12, 2022

You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever. That hero may be an idea, it may be an individual, it may be an initiative, but without the struggle and the knight on the white horse that comes to the rescue, there is no story, and the audience will not listen.

Angel Investor 293

Angel Investor Viral Audience Social Media 293

Startup Professionals Musings

APRIL 27, 2019

Products that have features which are unfocused, or aimed at too broad an audience, can be almost impossible to support. Focus is required here to pick the low-hanging fruit, break through the clutter, and then move on to the next segment. Marketing costs can be a deep hole. Customer support chasm.

Technical Review 255

Technical Review Dilution Early Stage Product Development 255

Startup Professionals Musings

JULY 22, 2019

Be creative and add value to what you offer your target audience, without calling it marketing. For example, Whole Foods pulls in customers by highlighting their efforts to sustain the environment and ensure humane animal treatment. Become a thought leader and influencer in your domain.

Marketing 235

Marketing Social Media Technical Review Mobile 235

Startup Professionals Musings

DECEMBER 11, 2016

Let your audience help with content creation. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Pay others to handle small stuff, and keep your time available for bigger priorities.

Technical Review 120

Technical Review Software Review Internet Revenue 120

Startup Professionals Musings

JUNE 8, 2012

Let your audience help with content creation. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Pay others to handle small stuff, and keep your time available for bigger priorities.

Internet 249

Internet Technical Review Software Review Revenue 249

Startup Professionals Musings

DECEMBER 2, 2013

Play to the audience in front of you, and adapt your message. Some entrepreneurs give the same talk, no matter what the audience. Let your adrenalin help you deliver an outstanding performance, but trying to wow investors with jokes or stories of unending success will not move you up a level.

Technical Review 246

Technical Review Entrepreneur Angel Groups Audience 246

Startup Professionals Musings

JUNE 22, 2012

Research your audience before presenting. The most respected presenters are the ones who have done the research before hand to know who is in the audience, and have tailored their message to these interests. The first words out of your mouth should be “Can everyone hear me, and read the screen?”

Technical Review 243

Technical Review Elevator Pitch Angel Investor Matching 243

Startup Professionals Musings

OCTOBER 4, 2010

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

Social Media 212

Social Media Media Startup Curation 212

Startup Professionals Musings

MAY 15, 2023

Pulizzi argues, and I agree, that great content can be used by entrepreneurs to build an audience of potential customers first, before you have a product to sell. They can find their personal tilt that sets them apart, build a base of followers as a foundation to a business, and then harvest the audience for diversification and monetization.

Customer 261

Customer Marketing Harvest Advertising 261

Startup Professionals Musings

APRIL 16, 2023

To use online display ads to generate leads, you post ads on websites frequented by your target audience or ones with content related to the ad. This is still one of the best vehicles if your business has a small, well-defined purchasing audience as do government agencies or medical establishments. Display advertising. Email marketing.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

NOVEMBER 28, 2018

These days, 20% or more of your audience will be using smart phones or iPads, and they’re probably the most relevant customers. page solves this problem, and is necessary to establish trust and expertise. Optimize visits for various devices. No matter what device people are using, your website and blog should look good.

Customer 198

Customer Flash Technical Review RSS 198

Startup Professionals Musings

FEBRUARY 16, 2016

Research your audience before presenting. The most respected presenters are the ones who have done the research before-hand to know who is in the audience, and have tailored their message to these interests. The first words out of your mouth should be “Can everyone hear me, and read the screen?”

Technical Review 120

Technical Review Elevator Pitch Startup Angel Investor 120

Startup Professionals Musings

AUGUST 15, 2022

The audience is now the actors. Crowdsource: putting your audience to work beyond customers. With the adoption of the Internet, digital entertainment has rocketed across the world, changing how people entertain themselves. YouTube is now the 800-pound gorilla of entertainment. Online gaming has moved from the geeks to the mainstream.

Startup 315

Startup Social Media Analytics Cloud 315

Startup Professionals Musings

DECEMBER 12, 2021

Get attention and reach your audience. Your message multiplier velocity and reach are the signals that your offerings have the right scope, spread quickly, and resonate with your target audience. If you don’t have a clear idea of why you are there, anything you measure will be useless. Therein lies the multiplier effect.

Social Media 319

Social Media Media Metrics Advertising 319

Startup Professionals Musings

APRIL 29, 2011

Research your audience before presenting. The most respected presenters are the ones who have done the research before hand to know who is in the audience, and have tailored their message to these interests. The first words out of your mouth should be “Can everyone hear me, and read the screen?”

Technical Review 237

Technical Review Elevator Pitch Angel Investor Matching 237

Startup Professionals Musings

JUNE 5, 2019

Product usage by your target audience should be intuitive, and the elegance of the packaging, such as that provided by Apple , which always reflects the sleek, user-friendly experience of the product inside, is as important as the product itself. Customer experience starts with user-centric product design.

Customer 211

Customer Social Media Metrics Technical Review 211

Startup Professionals Musings

OCTOBER 17, 2012

Play to the audience in front of you, and adapt your message. Some entrepreneurs give the same talk, no matter what the audience. Let your adrenalin help you deliver an outstanding performance, but trying to wow investors with jokes or stories of unending success will not move you up a level.

Technical Review 223

Technical Review Startup Angel Groups Audience 223

Startup Professionals Musings

JANUARY 19, 2015

Research your audience before presenting. The most respected presenters are the ones who have done the research before-hand to know who is in the audience, and have tailored their message to these interests. The first words out of your mouth should be “Can everyone hear me, and read the screen?”

Technical Review 120

Technical Review Elevator Pitch Angel Investor Matching 120

Startup Professionals Musings

OCTOBER 15, 2018

If possible, every entrepreneur should craft a unique story, or tune their story, for different audiences, such as investors and customers, to convey your values and your commitment in their specific context. They are just someone’s opinion about impact which still belong in marketing collateral, but won’t make you memorable.

Elevator Pitch 211

Elevator Pitch Technical Review Boston Sales 211

Startup Professionals Musings

FEBRUARY 26, 2022

The main impression you leave with an audience may have little to do with your words. Every entrepreneur in this new era of shrinking attention spans, social media overload, and sensationalized reporting needs to know how to create positive messages, cut through the noise, and motivate audiences with multiple media. Marty Zwilling.

Media 296

Media Social Media Startup Social Network 296

Startup Professionals Musings

MAY 17, 2023

This enables you to connect an audience, constituents and customers with the solution, and then use combinations of logic and persuasion to get buy-in. Storytelling will present the case emotionally as well as logically, connect with the values of the audience and the balance of risk vs reward.

.Net 211

.Net Global Demand Audience 211