Duct Tape Marketing

DECEMBER 7, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. We're always told it's not our job to tell the audience what to think or you know, what to do or how to feel about something. I could tell my audience that it's a sustainable product.

Marketing 79

Marketing Audience B2B Framework 79

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. That said, the new privacy settings of iOS 14.6

Mobile 190

Mobile Social Media Distribution PR 190

Mucker Lab

AUGUST 9, 2023

These strategies lay the groundwork for an effective backlink foundation and extend beyond mere SEO; they can also serve a valuable PR purpose. Connecting with Different Audiences Ground zero link building isn't just about SEO. These tactics also provide an opportunity to reach new audiences and connect with people in various ways.

SEO 78

SEO PR Reputation Engineer 78

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He's the founder and CEO of marketing AI Institute, founder of PR 2020 HubSpot's first partner, agency HubSpots and sponsor of this show. to transcribe audio, right? Marketing Podcast with Paul Roetzer. powered by.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

Austin Startup

NOVEMBER 13, 2019

For example, content that uses Castilian Spanish (used in Spain) isn’t well-received by Latin American audiences. Which led to Pamela’s point, “Latinos like localized content, it worked with reviews and it should work with audio content as well.” I call Austin my second home because people believe in people.

Technical Review 51

Technical Review Cofounder Dallas LLC 51

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.

San Francisco 168

San Francisco PR Lean Early Stage 168

Hearpreneur

MARCH 15, 2019

Thanks to Brandy Runyan, Black Diamond PR Firm, LLC ! #2- With an SOS button that gives both GPS location AND streaming video and audio (allowing the police to put a face to a crime if one does occur), it is a game changer in the world of personal safety. Thanks to Niesha Kennedy, Kennedy Robinson PR ! #12-

Entrepreneur 116

Entrepreneur Technical Review Software Review Atlanta 116

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] Glad to be here, John.

Marketing 75

Marketing Differentiation B2C PR 75

ReadWriteStart

JUNE 20, 2022

Using written, video, and audio content, you can directly engage with your audience and prove to them that you know what you’re talking about. A combination of blog posts, whitepapers, eBooks, podcasts, and even streaming video sessions can help you educate your audience and get more visibility.

Affiliate 138

Affiliate Startup Reputation Leadership 138

This is going to be BIG.

SEPTEMBER 6, 2011

Unfortunately, using other people's channels and audience, which is essentially what PR is, won't be as effective--simply because no one can tell your story as well as you can. PR can magnify, distribute, etc., PR can magnify, distribute, etc., Time, that's why--but there are ways to solve for that.

Social Media 111

Social Media PR Media Hiring 111

Duct Tape Marketing

MAY 26, 2020

As long as you have a microphone that works, a way to record a conversation with guests (if you have guests), and a way to share the content with your audience, you’re really all set. It establishes an emotional connection with your audience. The format of a podcast allows you to develop a deeper relationship with your audience.

Small Business 95

Small Business SEO Audio Hosting 95

Duct Tape Marketing

JULY 14, 2016

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. In marketing-speak, PR stands for public relations , which is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” by the PRSA (Public Relations Society of America).

PR 28

PR Public Relations Seattle Finance 28

Hearpreneur

SEPTEMBER 16, 2015

When we were deciding what to call our new PR agency we started by writing down a bunch of words that describe what we do, that we felt passionate about. While we were working on the logo it dawned on us that PR was actually uPRoar’s middle name. Thanks to Michael Harris, Uproar PR ! #15 12 – A Friend Helped.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

ReadWriteStart

MARCH 6, 2021

Reaching out to industry influencers is an effective way to promote your products among a target audience. Give your audience some breathing space by posting content created by others once in a while. There are several filters, stickers, audios, and other things. Channelize the Power Of Micro-Influencers. On an Ending Note.

Social Media 153

Social Media Media Startup Video 153

ReadWriteStart

JUNE 6, 2023

Channelize the Power Of Micro-Influencers Reaching out to industry influencers is an effective way to promote your products among a target audience. Give your audience some breathing space by posting content created by others once in a while. There are several filters, stickers, audios, and other things.

Social Media 78

Social Media Media Startup Video 78

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 20, 2011

I thought I would share those of author Joanna Penn , who has recently launched online her first thriller, “Pentecost&# , to an international audience. I knew I needed to find another angle, I needed that global audience so I needed to go online. Creating an author platform provides those opportunities.

Technical Review 98

Technical Review Audience Social Network Australia 98

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

MAY 29, 2015

Does Audio Create Authority Faster Than Text? Tools to Help an Audience Share Your Content crowdspring.co/1IDdytl. The 6 Skills Every Successful Entrepreneur Needs crowdspring.co/1EKX2QK. Employees flock to private clubs crowdspring.co/1RPevBx. Simple yet epic productivity hacks for creative entrepreneurs crowdspring.co/1A7CPJf.

Small Business 48

Small Business Design Memphis Nepal 48

Up and Running

MAY 20, 2013

It’s always better to SHOW your audience than TELL them. The content you create can be used in multiple other ways – articles, audio CD, teleseminar, webinar, report or book. You are not attracting the RIGHT type of speaking engagements - Look for speaking engagements that have your qualified prospects in the audience.

PR 66

PR Social Media Audio Audience 66

Duct Tape Marketing

JULY 10, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I define content as any communication with your audience that is not selling. It’s connecting with your audience without pushing your product or services. You could do audios. We’ll have that in the show notes.

Social Media 57

Social Media SEO Audience Audio 57

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients.

Community 83

Community Marketing Audience Networking 83

Duct Tape Marketing

AUGUST 17, 2022

So if you understand that you are trying to help Google serve its audience, it's searchers, right. So that could be PR, but a lot of it is just making sure that you're running a good business. So just think of it as like brands that are building traction or building like an audience. Dale Bertrand (03:45): Yeah.

SEO 89

SEO Technical Review Metadata Social Media 89

Entrepreneurs-Journey.com by Yaro Starak

MARCH 15, 2011

Now Or Never When I started my public relations business, McDuling PR, back in 2007 it was a pretty big step for me. But, rather than adding these additional revenue streams to McDuling PR , I created a whole separate identity – and Stratosphere Me was born and launched in February this year!

Revenue 79

Revenue South Africa PR Ireland 79

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). Identify the channels where your audience is most active and double-down.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

MARCH 30, 2022

So if you understand that you are trying to help Google serve its audience, its searchers, right. So that could be PR, but a lot of it is just making sure that you're running a good business. So just think of it as like brands that are building traction or building like an audience. Dale Bertrand (03:47): Yeah.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Austin Startup

MARCH 15, 2017

Graves, the global chairman of Ogilvy PR, has leveraged the curiosity of his former career (award-winning news executive for two decades) to create a thrilling session that will leave you with a new view of changing minds and effective persuasion. Get ready for a lively discussion with plenty of audience Q&A.

Cofounder 83

Cofounder Austin Silicon Valley Global 83

Duct Tape Marketing

DECEMBER 23, 2019

Insight 1: Audio Content Will Prevail. I think audio content is going to be something that people need to really embrace for 2020. But beyond that, the format appeals to the needs and sensibilities of a modern audience. Audio content, on the other hand, is totally portable. Insight 1: Audio Content Will Prevail.

Small Business 70

Small Business Marketing Audio Technical Review 70

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. face an overwhelming incentive to say whatever it is that will sound good to their audience, regardless of whether it is true. And companies crave positive PR and control over their message – all for rational reasons.

San Francisco 167

San Francisco Lean Metrics PR 167

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 12, 2011

And it makes sense that you would not pitch it to a Californian newspaper anyway, because the target audience (ie, potential customers for the store) will be local to it, and not living in California, therefore it makes sense you would pitch it to a local newspaper. Just because it is there and people access it is not a good enough reason.

Media 75

Media California Audio Chicago 75

Startup Lessons Learned

APRIL 26, 2009

But part was a recognition that we could gain substantial competitive advantage by leveraging a community of like-minded visionary customers to serve a wider (and more mainstream) audience than we could alone. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

APRIL 7, 2010

.&# But we also invalidated a hypothesis that customers wanted an avatar; we had to learn a whole new way of explaining the benefits of avatar-mediated communication because our audience didn’t know what that word meant. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts.

San Francisco 154

San Francisco Lean Metrics Design 154

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 9, 2011

On the other hand, when you speak, you have a captive audience of everyone who is attending. These events are more likely to attract the type of audience that match your ideal clientele demographic. This should be relevant to the event, audience and of course, your area of expertise.

Public Relations 104

Public Relations Audience Dilution Reputation 104

ConversionXL

OCTOBER 18, 2018

In contrast, a study that reviewed audio recordings from NASA meetings found that the amount of “air time” affected the perceived influence more than the actual influence, which usually deferred to “real” expertise. PR professionals and marketers have recognized the potential value of that proxy and shoved their leaders into the spotlight.

Technical Review 188

Technical Review Montana Differentiation Hiring 188

Duct Tape Marketing

JUNE 16, 2022

I love trees so, you know, a lot of times I kinda laugh and say, weeds are just flowers with bad PR firms. When my cartoons show up in the journal, they reach an audience of a little over 2 million readers. John Jantsch (02:50): You know, it's funny. I, I really I'm. I love all plants. I love all animals. I mean, it's like what?

Technical Review 76

Technical Review Naming Networking Washington 76

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. He is always pushing me on the, “Oh, you need to do this to make your audio better and that to make your audio better.” I’m on a Heil PR-40. People don’t complain about his audio.

Portland 58

Portland Audio Technical Review Video 58

Duct Tape Marketing

JANUARY 4, 2023

19:43] So pretend you are speaking to a group of CMOs in an audience only today and somebody said, what do you think is the biggest challenge for most CMOs today? It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. How are you building your audiences? (12:59):

SEO 87

SEO Audience Channel Campaign 87

Duct Tape Marketing

SEPTEMBER 22, 2022

19:43] So pretend you are speaking to a group of CMOs in an audience only today and somebody said, what do you think is the biggest challenge for most CMOs today? How are you building your audiences? (12:33): It's not only about finding what your audience is looking for, what they're searching for. What would your answer be? [22:44]

SEO 84

SEO Channel Campaign Audience 84