Steve Blank
MARCH 15, 2017
I had taken the job of VP of Marketing in a company emerging from bankruptcy. But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. Why Do You Work Here? The same was true for PR.
YoungUpstarts
JANUARY 22, 2013
Some people like traditional advertising while others turn to Facebook and Twitter, attempting to reach their audience through social media campaigns. When American Airlines filed for bankruptcy, how did the networks find an airline consultant to explain the situation? How did that author secure that interview on the morning news?
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