Startup Lessons Learned
APRIL 25, 2011
I know this sounds foreign to many of you, and that we’ll have a few skeptics in the audience. No BS, no vanity metrics, no launches, no PR. Yes, you really can use continuous deployment – even in an SEC regulated environment. And last but never least, our third keynote is Steve Blank. And those are just our keynotes!
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Case Study: Continuous deployment makes releases n. For example, you often hear eBay or Neopets described as having viral growth, but I dont think thats correct.
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Startup Lessons Learned
APRIL 29, 2013
1) Can you tell me more about your audience? Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. Based on attendee requests, some of our talks this year will be more in-depth and targeted to segments of our audience.
Startup Lessons Learned
APRIL 26, 2009
But part was a recognition that we could gain substantial competitive advantage by leveraging a community of like-minded visionary customers to serve a wider (and more mainstream) audience than we could alone. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure.
Startup Lessons Learned
OCTOBER 4, 2010
The higher the vanity ratio, the more effective the PR. It helps companies with PR. face an overwhelming incentive to say whatever it is that will sound good to their audience, regardless of whether it is true. And companies crave positive PR and control over their message – all for rational reasons.
Startup Lessons Learned
FEBRUARY 24, 2009
This time, I was lucky enough to have my friend Nivi from Venture Hacks in the audience, and he was recording. What happened when we got early press (circa 2004) in violation of our own no-PR rule. Case Study: Continuous deployment makes releases n. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.
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