Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. Torso TV - Television was designed for a mass audience in a single country. They are quietly accumulating audiences in the same way that Zynga did on Facebook. MORE >>

Last night I gave a talk hosted by SVB at their Palo Alto office. Your answers to audience questions tend to be overly long and rambling… you “overanswer,” to invent a word. It was part of the “Never Ending All Old Is New Again Venture Deals Book Tour.” Several questions came up about Convertible Debt. MORE >>

Help your audience first and yourself second. If those 140 characters seem daunting, here are a few things to think about. One of the Golden Rules of Twitter is that you ought to "Give before you get." In other words, don't turn Twitter into a self-serving, one-way broadcast channel. Here are 11 sensible alternatives to try: 1. MORE >>

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. MORE >>

They've also pinned conversation starters and hosted a giveaway for their PinPals, so their activity is not limited to pinning. The audiences seem to be much more engaged with causes," says founder David Hendrickson. Use images from your PowerPoint deck, marketing materials or website to pique the interest of your audience. MORE >>