Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. Alan was a gracious host and a “detail merchant” whose focus on the quality really showed. I agree.

PR 279

PR Technical Review Portfolio Customer Development 279

The Startup Magazine

MARCH 26, 2024

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 118

PR Public Relations Social Media Audience 118

Up and Running

NOVEMBER 20, 2014

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Limited, Egotistical Content.

PR 145

PR Small Business SEO Warrant 145

YoungUpstarts

MAY 25, 2015

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. But one area that PR pros particularly excel at is helping authors with book marketing. But it doesn’t stop there.

PR 100

PR Marketing Public Relations Social Media 100

View from Seed

JULY 24, 2015

On Tuesday, July 21, we hosted the first-ever Boston Consumer Tech Summit. Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. More functionally, Boston needs to improve its design, branding, and PR skills.

Boston 120

Boston Cofounder B2C PR 120

The Next Web

JULY 20, 2013

The days after launch can be harsh and unrewarding, but smart developers employ a host of ‘old school’ web promotion techniques to create a flow of downloads. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. So how can you beat the odds? Here are some of my top tips: 1.

PR 157

PR Development Team Review Viral Mobile 157

The Startup Magazine

MARCH 28, 2018

They also offer free and secure online web hosting. Create a content calendar and start updating your blog, once or twice, a week, with your domain knowledge or expertise that your target audience would like to read. Wix provides an excellent customer support and also has premium subscription levels. You will probably hire a writer.

Cost 75

Cost Web Development eCommerce Philippines 75

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 69

PR Social Media New Zealand Ireland 69

Up and Running

NOVEMBER 5, 2014

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter. Turns out her company was looking for a PR company. If you can, host events at your workplace. I accepted, as the audience was one of my key targets. Do it on your own.

PR 138

PR Networking Social Media Differentiation 138

Up and Running

SEPTEMBER 22, 2016

But in reality, any company of any size can reap the many rewards of establishing a PR presence. It doesn’t matter if you’re located on Wall Street or on a quiet side street in Small Town, USA—leveraging PR is the best way to organically engage your target audience and shine a spotlight on your company.

PR 60

PR Social Media Public Relations Hosting 60

Duct Tape Marketing

APRIL 22, 2021

Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media.

Public Relations 94

Public Relations PR Oregon New York 94

YoungUpstarts

FEBRUARY 5, 2015

Of course you want to have a social media plan going into the New Year, which includes how you can engage with your audience best. See how easy it is to jumpstart your PR for the upcoming year? Social media. However, before you begin posting, review your page itself. Can you update your Facebook timeline and make it more 2015?

PR 100

PR Public Relations Social Media Hosting 100

ConversionXL

MARCH 19, 2020

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Consider hosting “show it off” on social events, particularly for products that depend on social non-distancing motivations.

Marketing 121

Marketing Campaign Non-Compete Lean 121

crowdSPRING Blog

NOVEMBER 8, 2018

Here’s what Moreira thinks they’re doing right : Arguably, the key to their success has been having a clear brand identity that resonates with their target customers, staying authentic to that identity, and knowing how to communicate it to the desired audience. Check out this article from PR Couture to learn how.

Small Business Administration 133

Small Business Administration Social Media LLC Technical Review 133

Mucker Lab

AUGUST 9, 2023

These strategies lay the groundwork for an effective backlink foundation and extend beyond mere SEO; they can also serve a valuable PR purpose. Connecting with Different Audiences Ground zero link building isn't just about SEO. These tactics also provide an opportunity to reach new audiences and connect with people in various ways.

SEO 78

SEO PR Reputation Engineer 78

Up and Running

JUNE 12, 2014

The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. You can also use websites like Help a Reporter Out, My Local Reporter, and ProfNet to do some easy PR outreach. tMedia researches conferences that might be interested in having them host a workshop or come in as a keynote speaker.

Founder 142

Founder Marketing Startup Software Review 142

The Startup Magazine

MAY 10, 2021

Likewise, if you are looking to host a business conference, you can reap the same benefits and take this golden opportunity to advertise yourself, your company, products, and services. An Excellent Opportunity for PR. The more people you approach, the more you and your company can benefit. Conclusion.

Revenue 111

Revenue Hosting Global Advertising 111

Duct Tape Marketing

DECEMBER 7, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, formerly Blissful Prospecting, hosted by Jason Bay. We're always told it's not our job to tell the audience what to think or you know, what to do or how to feel about something. Duct Tape Transcript.

Marketing 80

Marketing Audience B2B Framework 80

YoungUpstarts

SEPTEMBER 24, 2017

by Paul Blanchard, author of founder and principal consultant of Right Angles and author of “ Fast PR: Give Yourself a Huge Media Boost “ Here’s the surprise about PR: getting great media coverage is as much about knowing what not to do than it is about knowing what to do. So here are 11 PR mistakes to avoid: 1.

Media 142

Media PR New York Email 142

Startup Lessons Learned

APRIL 25, 2011

I know this sounds foreign to many of you, and that we’ll have a few skeptics in the audience. No BS, no vanity metrics, no launches, no PR. If you’d like to host a simulcast, you can apply here: [link] (In a few days, you’ll be able to get tickets to nearby simulcast on that same page.) And those are just our keynotes!

San Francisco 146

San Francisco Silicon Valley Lean Agile 146

YoungUpstarts

SEPTEMBER 25, 2014

The agency is headed by Dara Kaplan and Gwen Wunderlich (both of whom are part of full service PR and branding agency Wunderlich Inc ). One of the first women to sign on is YouTube Vlogger, Nur Alaqili (@NurberXO), who can be currently be found on YouTube and hosting the Beauty Report live on HSN nationwide.

New York City 250

New York City Video New York PR 250

Startup Lessons Learned

APRIL 29, 2013

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. 1) Can you tell me more about your audience? Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists.

Lean 165

Lean Technical Review Startup Software Review 165

Hearpreneur

DECEMBER 23, 2020

In 2020, my organization pivoted from orchestrating in-person events with hundreds of people to hosting virtual workshops. That way, we won’t stay static as we wait for the world to get back to normal; instead, we’ll be growing our programming as well as our audience. Thanks to April Maccario, Ask April ! #17-

Entrepreneur 123

Entrepreneur Technical Review Software Review Employee 123

Austin Startup

NOVEMBER 13, 2019

On October 15, Capital Factory hosted the Latinx in Tech Summit, where over 100 founders, investors, executives, and aspiring entrepreneurs from across the city gathered together for an inspiring and insightful afternoon. For example, content that uses Castilian Spanish (used in Spain) isn’t well-received by Latin American audiences.

Technical Review 51

Technical Review Cofounder Dallas LLC 51

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] Duct Tape Transcript.

Marketing 76

Marketing Differentiation B2C PR 76

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful. Get efficient.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful. Get efficient.

Small Business 48

Small Business Marketing Technical Review Audience 48

SoCal CTO

JULY 19, 2016

We’re introducing the new Kestrel web server that runs within your IIS host or behind another host process. If I can get 2 Nodes, then I’ll do a PR. … Wow, really - who's that audience? It became this thing in the team room where people kept piling in, and it became important.

Framework 150

Framework Architecture Hosting PR 150

YoungUpstarts

OCTOBER 27, 2020

Since most people are online nowadays, launching and maintaining a lifestyle blog is an efficient avenue for promoting your insight to a vast audience. Know Your Audience. I didn’t fully define who my readers were when I first started, so I wrote as if I had a huge audience. Go the Self-Hosted Route. >Sure,

Social Media 168

Social Media Technical Review Hosting PR 168

Duct Tape Marketing

MAY 26, 2020

Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them. Hosting – Libsyn or Blubrry. It establishes an emotional connection with your audience. Getting started is easier than it looks. Let’s dive in.

Small Business 95

Small Business SEO Audio Hosting 95

YoungUpstarts

DECEMBER 3, 2019

Photos, videos, Instagram stories, diagrams, Boomerangs, and live streaming are different formats of content that can be hosted on the site. When you target your ads to an audience that is actively looking for that type of service/product, they more likely to buy from you. Run targeted ads.

Small Business 148

Small Business Marketing Social Media Analytics 148

YoungUpstarts

JANUARY 26, 2012

As a PR professional, when I saw a website that didn’t represent people well or looked amateurish, I’d ask who created it. Unlike traditional media, which is a communication to a broad audience, social media is one-to-one marketing outreach. Understand that your reputation is on the line. I Got 11 New Followers on Twitter This Week.

Social Media 181

Social Media Media Public Relations Marketing 181

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You should be able to convert at least 5-15% of your audience. You can spend money building audiences on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the female startup club, hosted by Doone Roisin, and brought to you by the HubSpot podcast network. Duct Tape Transcript.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

Duct Tape Marketing

JULY 21, 2016

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. Simply ignoring your brand, or taking a lackadaisical approach to your PR and hoping things work will no longer work. For effective PR outreach, you might need to learn a bit of copywriting — literally.

PR 28

PR Social Media Email Media 28

YoungUpstarts

SEPTEMBER 23, 2011

There is a vast gulf between the daily life of a print journalist and the daily life of a radio show host. And there are many differences between radio hosts and TV producers. You can discover his or her focus, audience and philosophy. They really shouldn’t be treated the same. Read Before You Talk. Don’t Empty Your Notebook.

Media 150

Media Public Relations PR Hosting 150

crowdSPRING Blog

JULY 6, 2017

Here’s what Moreira thinks they’re doing right : Arguably, the key to their success has been having a clear brand identity that resonates with their target customers, staying authentic to that identity, and knowing how to communicate it to the desired audience. Check out this article from PR Couture to learn how.

Small Business Administration 48

Small Business Administration Social Media LLC Technical Review 48