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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc.

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8 Tips to Ensure That Your Startup Doesn’t Fail

The Startup Magazine

The key to successful marketing is attracting customers and investors to your business through a variety of means, including print ads, website design, public relations efforts, and many other techniques that can attract customers to your business. Choose a unique brand name. Start small and invest wisely. Conclusion.

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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?

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Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

crowdSPRING Blog

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. Make it easy to share. Photo: bby_.

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Twitter Link Roundup #237 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

David vs. Goliath: Lean Startup Advantages | OpenView Blog – crowdspring.co/1x2JFtG. Lookalike audiences: the next big thing in marketing? How to Plan the Perfect Offsite: 8 Tips (from Jayna Cooke) – crowdspring.co/1nMzHMU. 7 Harsh Realities about Startup Accelerators – crowdspring.co/1ruQ8ya.

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Lean Marketing tips: not-for-profit edition

crowdSPRING Blog

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. But one of the tenets os lean marketing is to define short-term and intermediate goals.

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Crowdsourcing: a 7+7 Primer (Pt. 1)

crowdSPRING Blog

We write often about small businesses and startups and lean approaches to marketing and other business functions. If you are going the build-it-yourself approach careful use of social media tools, public relations, and other word-of-mouth tactics can help you to attract the right workers to participate.