If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
So when it's time to advertise, we'll come in with the right message for the audience and probably cut a deal. Tags: How-To advertising branding lead-gen marketing positioning social media. I've bought ads in every major (and quite a few minor) software development websites, magazines, newsletters, conferences, and webinars.
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