A Smart Bear: Startups and Marketing for Geeks

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

So when it's time to advertise, we'll come in with the right message for the audience and probably cut a deal. Tags: How-To advertising branding lead-gen marketing positioning social media. I've bought ads in every major (and quite a few minor) software development websites, magazines, newsletters, conferences, and webinars.

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Do I dare call bullshit aloud? Do you?

A Smart Bear: Startups and Marketing for Geeks

I mean, as much as Social Media is supposed to be about “honesty&# and “being human&# and “genuineness,&# of course most isn’t. But tonight I’m thinking I shouldn’t be so kind. That maybe it’s even my duty not to be. Why am I so kind in the first place? Why not just ignore it?

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How do I know where to advertise?

A Smart Bear: Startups and Marketing for Geeks

I eventually built a system that could measure campaign efficacy with pinpoint accuracy, even with traditionally different media like print. (I At Smart Bear I tried literally a hundred campaigns: paid search, trade shows, postcard mailers, newsletter sponsorships, and magazine ads (yes, print!).

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How David Garland built a community of 100,000 followers in 24 months

A Smart Bear: Startups and Marketing for Geeks

Zero media appearances in traditional media. Or really any connections for media. I’ve been blessed to have snuck into the media over 100 times including ABC, CNN, CBC, The Wall Street Journal, Bnet and more. Here are some of the lessons learned: #1: It Starts With Being A Media Source & Creating Interesting Content.

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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

Jason: Yeah, I think we need to do is to decide on who your target audience and actually talk to some of them with the screen shot and see what they think. I think A, you need to decide who your potential audience is, just like Bob said. The height of [inaudible] a lot of users spend of the time in the inbox.

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Should this startup exist? Converting 5W’s into existential justification

A Smart Bear: Startups and Marketing for Geeks

There’s many possible solutions, each with trade-offs on speed-to-market, risk-of-implementation, difficulty-of-implementation, and choices in target audience, price point, and go-to-market methodology. Social Media makes group-games viral. Why is your solution the right way to tackle the problem? Why is yours the right one?

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

If someone wants to become an entrepreneur, is it more important to keep looking for a really good media idea that you can do a month’s worth of customer development on or is it better to think of literally what complete start up can I make in a week? So I have a question for you, Jason. I think you have to do two things.

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